Part-Time Marketing & Sales Support for IT (MSP) Provider

About Simple IT

Simple IT is a fast-growing managed IT services provider serving Northern Kentucky and Cincinnati businesses, known for our industry-leading 15-minute response guarantee and 98% client retention rate. We're looking for a digital marketer to help us tell that story, reach more local businesses tired of unresponsive IT providers, and turn our reputation for showing up into a steady pipeline of qualified leads.

Job Overview
This role supports Simple IT's marketing and lead generation efforts by adapting provided content, managing campaigns, and maintaining a consistent brand presence — all coordinated directly with the Simple IT team before publishing. The person in this role does not engage directly with leads; their focus is to generate interest and qualify prospects to sales.

Core Responsibilities

Content & Publishing
• Adapt blog posts sourced from Tech Tribe and other resources for SEO and publish to Simple IT’s website
• Develop, modify and post social media content to promote blog posts and other brand awareness elements
• Draft original social posts targeting engagement and lead generation
• Modify, adapt and develop monthly newsletter to Simple IT end-users, prospects, vendors, etc
• All content development will be done in collaboration with and approved by Simple IT before publishing


Email Marketing & CRM
• Execute targeted email campaigns through CRM (Growably / High Level), by industry, geography, company size, industry regulatory / compliance needs, etc
• Support lead nurturing sequences to move prospects through the funnel toward sales engagement
• Maintain clean, accurate CRM records, contact lists, engagement and work flows

Reporting
• Track and share basic performance metrics — publishing cadence, email stats, page views, and MQLs generated, etc … Metrics to be developed and coordinated in collaboration with Simple IT
• Flag what's working, what can be improved, and what isn't working so it can be replaced … A / B Testing, Subject Line Open Rates, Click-Throughs, Visuals, Collateral, etc

What Success Looks Like

• Consistent content and email cadence is maintained week over week and month over month
• Website traffic, social engagement, and email performance trend upward over time
• Marketing-qualified leads (MQLs) are developed and regularly passed to sales for follow-up in an timely or automated process
• CRM data stays current, reliable and secure

What We're Looking For

Must-haves:
• Fluent English — Critical for written content and in speaking with internal Simple IT staff
• Experience with content adaptation, social media, and digital marketing
• SEO and on-page optimization experience
• Email marketing and CRM platform familiarity
• Comfortable working asynchronously and coordinating approvals with a remote US-based team
• Reliable, self-managed, creative, and consistent with deadlines

Nice to haves:
• Paid search or social ad experience (Google Ads, LinkedIn, Meta / Facebook, etc)
• B2B or MSP / IT industry background
• Familiarity with Tech Tribe content resources or Growably / High Level CRM is a plus