Senior Ecommerce Recovery & Optimisation Specialist (Shopify / Google / Meta)

Senior Ecommerce Recovery & Optimisation Specialist (Shopify / Google / Meta) Type of Employment

Part Time / Project Based (Potential Long-Term Role)

About the Business

Iron Outback Co. is an Australian ecommerce brand focused on premium 4x4, camping, outdoor, fabrication, and custom-designed products.

The business operates through Shopify and includes:

Dropship products Branded/resold products Custom fabricated products Digital products

The store currently integrates with:

Shopify Google Merchant Center Google & YouTube sales channel Meta / Facebook & Instagram Stock Sync Multiple supplier feeds Multiple shipping profiles and fulfilment methods

We are now looking for a highly capable ecommerce specialist to help repair, optimise, improve, and scale the entire ecommerce platform.

About the Role

This is NOT a basic VA role.

We are looking for someone highly experienced with Shopify ecommerce operations, Google Merchant Center, Meta/>Facebook Commerce, product feeds, ads, conversion optimisation, and overall ecommerce growth.

The ideal candidate should be capable of both identifying issues AND implementing practical fixes and improvements directly within the business.

The goal is to transform Iron Outback Co. into a highly professional, properly optimised ecommerce platform with strong long-term foundations.

Main Responsibilities

The successful applicant may be required to:

Shopify Optimisation & Store Management Review and optimise overall Shopify store structure Improve collections, navigation, menus, and organisation Improve product pages and overall user experience Improve mobile responsiveness and conversion flow Improve trust-building and professionalism across the store Optimise apps, integrations, and workflows Improve shipping profile setup and logic Google Merchant Center & Feed Recovery Diagnose and repair Shopify-to-Google syncing issues Recover missing or disapproved products Resolve product feed and Merchant Center issues Fix GTIN / MPN / Brand identifier problems Improve Shopping eligibility and feed quality Resolve shipping and local inventory warnings Optimise long-term feed stability and reliability Meta / Facebook ---------- Investigate Meta/Facebook “page not recommended” issues Review Meta account health and compliance Improve Commerce Manager and catalog setup Improve Meta integrations and product syncing Improve ad account structure and tracking Assist with improving advertising performance and ROAS Ecommerce Growth & Optimisation Improve conversion performance Improve overall customer experience Improve site structure and scalability Identify opportunities for better traffic and sales performance Improve product organisation and data quality Assist with long-term ecommerce optimisation strategy Current Known Issues

Current project goals include:

Recovering and stabilising Shopify-to-Google syncing Fixing Merchant Center issues and disapprovals Resolving Meta/Facebook recommendation/account health issues Improving overall website professionalism and conversion performance Optimising ads and ecommerce structure Improving overall customer experience and long-term scalability Required Skills & Experience

Applicants should have strong experience with:

Shopify Shopify store management Shopify Markets Product/catalog management Collections/navigation Shipping profiles Apps and integrations Store optimisation and UX Google Merchant Center Product feed optimisation Feed recovery and troubleshooting Product disapprovals GTIN / MPN / Brand issues Shopping eligibility Feed diagnostics Google & YouTube sales channel Meta / >Facebook Commerce Manager Catalog syncing Meta ads Pixel/tracking setup Account quality/recommendation issues Campaign optimisation Retargeting ROAS improvement Ecommerce Optimisation Conversion optimisation Mobile optimisation Product page optimisation Trust-building improvements Shopping feed optimisation Advertising optimisation Long-term ecommerce scalability What We Are Looking For

We are NOT looking for generic VA support.

We are looking for someone who is:

Highly proactive Technically capable Commercially minded Strong communicator Comfortable implementing changes directly Experienced with real ecommerce growth and optimisation Capable of improving systems, not just maintaining them

Preference will be given to applicants who:

Own or operate their own ecommerce store Have worked with larger product catalogs Have experience with Shopify + Google Merchant Center recovery projects Have experience with Meta/Facebook advertising and Commerce Manager Have experience in outdoor, automotive, fabrication, or technical product industries Important Notes Store is Australia-only Live checkout, shipping, fulfilment, and supplier systems must not be disrupted Major changes should be confirmed before implementation Preference is for practical implementation and measurable improvement Strong English communication is required To Apply

Please include:

Relevant Shopify/Meta/Google experience Stores you have worked on Examples of results achieved Experience with Merchant Center fixes/recovery Experience running Meta ads Why you believe you would be a good fit for this role

Please also outline:

Which areas you are strongest in Which areas you personally handle yourself Whether you are comfortable implementing fixes directly inside the store