SOCIAL MEDIA & MARKETING MANAGER FOR WELLNESS BUSINESS COACH

Part-Time | Long-Term Contractor Role
HARMONY JADE: Australian Business Mentoring Brand

We are looking for a creative and proactive Personal Brand VA & Social Media Marketing Expert to join our growing team at Harmony Jade.

This role is NOT for a beginner VA or content creator. I am a business coach and leading the way for my niche in Australia. We need a team that is ahead of the curve not just beginning.

This role has the potential to become full time with executive assistant tasks also in the near future, therefore looking for a highly efficient and ambitious individual ready and available for growth, knows their craft, is a fast adapter to AI, strategy and constant change! This is a fast moving business ready for growth.

Do not apply if you do not have the skills below.

ABOUT HARMONY JADE
Harmony Jade is an Australian-based business mentoring company helping holistic wellness, event, and service-based women in business scale beyond $10k months through marketing, sales, systems, leadership, and business growth strategy.
Through our signature group mentoring program, Soulful CEO Collective®, we support women in industries including:
Yoga
Pilates
Retreats
Holistic health
Spiritual businesses
Coaching
Consulting
Health and beauty services
Wellness events
We are a fast-paced company looking for a creative and strategic Social Media Marketing VA who can help grow our online presence and attract ideal clients through engaging content marketing.

ABOUT THE ROLE
We are looking for someone who is experienced working with a personal brand (not ecommerce) is creative, organised, proactive, and up to date with current social media marketing trends and lead generation content strategies.

You will help create both original content and repurposed content from workshops, trainings, live events, and educational material into high-performing content across multiple platforms.
Your work should help grow brand visibility, attract ideal niche followers, and generate booked calls through content.

This is an ongoing contractor role with room to grow within the company for the right person.

KEY RESPONSIBILITIES
Social Media Content Creation
Create engaging social media content aligned with brand voice
Develop original content ideas and campaigns
Repurpose workshops, trainings, and long-form content into short-form content
Create Canva graphics, carousels, promotional assets, and branded content
Edit reels and videos using CapCut, Descript, or similar platforms
Write captions and calls-to-action
Schedule and publish content across platforms
Create educational, authority-building, and conversion-focused content
Platforms
Instagram

Facebook
TikTok
YouTube
LinkedIn
Marketing & Design Support
Assist with basic email marketing
Create workshop booklets and presentation assets
Design website graphics and promotional materials
Support launches, events, and campaigns
Assist with light admin tasks where needed

WEEKLY DELIVERABLES:

Minimum expectations include:
5 social media posts per week
2–5 reels/videos per week
Repurposing to YouTube
Posting and scheduling content (Min 5 days per week)
Story content support where required

REQUIRED SKILLS & EXPERIENCE
You must:

Have minimum 2 years of experience in social media marketing
Have proven results growing social media accounts
Understand content strategy and audience engagement and analytics
Be highly skilled in Canva,
Be confident using video editing apps such as CapCut and/or Descript or others
Know how to edit engaging short-form video
Understand Instagram, Facebook, TikTok, and YouTube growth strategies
Be able to work independently and proactively
Have strong English communication skills
Understand branding and visual consistency

Highly regarded:
GHL, Claude Ai and other ai applications, administrative systems and skills also highly desirable!

Email marketing experience
Graphic design experience
Experience in the wellness, coaching, or personal brand industry
Experience supporting launches or events

IDEAL CANDIDATE
You understand:
Wellness and coaching industry marketing
Personal branding
Educational content marketing
Conversion-focused social media strategy
Audience psychology and storytelling

You are someone who:
Can work autonomously and is open to feedback
Brings ideas proactively
Excellent verbal and written English
Great communicator
Can work in a fast-paced environment and adapts well to quick changes
Understands how to create content that converts to lead generation
Has a strong visual eye for branding and design
Loves content creation and social media marketing

KPI EXPECTATIONS
Primary KPI
Generate ideal niche followers and booked calls through content marketing.
Secondary KPIs
Audience growth (Currently just under 4k on IG)
Reach and engagement
Reel and video performance
Consistency and quality of content
Lead generation from social media
Increased brand visibility

HOURS, BENEFITS & PAY
Approximately 15 hours per week
Around 4 hours per day (can increase for great performance)
Australian business hours
No weekend work unless supporting a special event
Starting at $10 AUD per hour (open to increase after probation of 3 months)
Ongoing contractor role
Opportunity for increased hours and growth based on performance
Online training and access to courses for upskilling
Flexible work arrangements and career progression
Bonuses and incentives based on performance

APPLICATION REQUIREMENTS
To apply, please send to ---------- :

Your portfolio link
Examples of reels/videos you have edited
Social media accounts you have managed
Proof of growth results and metrics
Your availability
Confirmation of hourly rate
A short introduction about why you are a fit for Harmony Jade

Shortlisted applicants may be asked to complete a paid trial task.