Ecommerce Growth & Shopify Marketing Assistant

MLE, a women's fashion accessories brand ( ---------- ) is looking for a highly detail-oriented Ecommerce Growth & Shopify Marketing Assistant to support website optimization, landing page creation, email marketing implementation, and ecommerce growth initiatives.

This is not an entry-level VA role. We’re looking for someone with hands-on Shopify and Klaviyo experience who can implement updates independently, improve ecommerce UX, and contribute to conversion-focused marketing initiatives with minimal supervision.

You should have both marketing awareness and technical implementation skills, with the ability to maintain clean, optimized ecommerce experiences across web and email.

This is a long-term role with opportunity to grow into a larger role with increasing ownership over time.

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Core Responsibilities:
1. Shopify Website & PDP Optimization:
* Update website layouts and content within Shopify
* Improve product detail pages (PDPs) for conversions and user experience
* Optimize collection pages, homepage sections, and navigation as needed
* Maintain visual consistency across the site
* Ensure mobile responsiveness and clean UX across devices

2. Landing Page Creation & Conversion Optimization:
* Create and update landing pages optimized for conversions
* Implement promotional, seasonal, or campaign-specific landing pages
* Improve page layouts, CTA structure, and content presentation
* Assist with conversion rate optimization (CRO) initiatives

3. Klaviyo Email Marketing:
* Update and maintain Klaviyo email flows
* Assist with optimizing flows for repeat purchases and customer retention
* Implement campaign emails and promotional sends
* Ensure emails are mobile-friendly and visually aligned with the brand
* Test flows and campaigns before launch

4. Technical Ecommerce Implementation:
* Upload and optimize images for web performance
* Follow SEO best practices including:
* image sizing
* file naming
* alt text
* page structure
* Make light HTML/CSS edits independently as needed
* Troubleshoot minor formatting/layout issues

5. Ecommerce Performance & Reporting:
* Monitor website and email performance metrics
* Identify opportunities for UX and conversion improvements
* Maintain organized documentation and workflows
* Assist with QA/testing before updates go live

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Requirements:
* Strong Shopify experience (required)
* Experience with Klaviyo email marketing
* Understanding of ecommerce UX and conversion-focused layouts
* Basic HTML & CSS knowledge
* Strong attention to detail
* Familiarity with SEO best practices for ecommerce
* Ability to implement updates independently and accurately
* Strong written English communication skills

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Ideal Candidate:
* 2+ years Shopify experience
* Experience implementing Klaviyo flows/campaigns
* Experience working directly with ecommerce brands
* Comfortable balancing creative thinking with technical implementation
* Proactive communicator with strong organizational skills

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Nice to Have:
* Experience with Shopify themes/customization
* Experience with Canva or Figma
* Familiarity with ecommerce analytics
* Experience with CRO or A/B testing concepts
* Experience working with fashion, lifestyle, beauty, or consumer ecommerce brands is strongly preferred.

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Working Style:
* Detail-oriented and organized
* Comfortable collaborating on marketing strategy and implementation
* Able to execute tasks independently with minimal supervision
* Focused on clean execution and conversion-focused thinking

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To Apply

Please include:

1. Examples of Shopify stores or landing pages you’ve worked on
2. Examples of Klaviyo flows or campaigns you’ve managed
3. Your experience with HTML/CSS
4. A brief example of a UX or conversion improvement you implemented
5. Your availability and hourly rate

Applications without relevant Shopify or Klaviyo examples will not be considered.

To confirm attention to detail, please include the phrase “conversion-focused” in the subject line of your application.

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We’re looking for someone long-term who can grow with the brand and take increasing ownership over time.