Lead Generation Specialist (B2B, Pre-Sales)

FULL-TIME, REMOTE-BASED, WORK FROM HOME

About Privacy Ninja
Privacy Ninja is a Singapore-based data protection and cybersecurity firm focused on making compliance and security practical for everyday businesses. Through services such as DPO-as-a-Service and vulnerability assessment and penetration testing (VAPT), we help organisations navigate PDPA obligations, strengthen their security posture, and build sustainable compliance practices – without the enterprise-level complexity or cost.

IMPORTANT: At Privacy Ninja, we look for people who embody our Privacy Ninja C.A.R.E. framework – Character, Adaptability, Relational Communication, and Expertise – as these guide how we work and grow together.

This means individuals with strong work ethic, who are approachable, not afraid to admit mistakes, and committed to continuous learning and self-improvement (Character); who are not resistant to adopting new technologies, tools, AI, and automations (Adaptability); capable of clear, empathetic communication with clients and teams (Relational Communication); and who bring deep professional knowledge in the required and relevant skillsets for the role (Expertise). These four pillars define the kind of professionals who thrive in our fast-paced, high-trust environment.
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Role Overview
You will be responsible for building and driving Privacy Ninja’s lead generation engine across our 2 main offerings:
*DPO-as-a-Service - ----------
*Vulnerability Assessment & Penetration Testing (VAPT) - ----------

This role goes beyond sourcing contacts – you will design, execute, and optimise campaigns that generate qualified, sales-ready opportunities.
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KEY RESPONSIBILITIES

1. Lead Sourcing & Targeting

** Identify and prioritise prospects based on likelihood to convert, including:
+ Recently incorporated organisations
+ Organisations that do not have a Data Protection Officer (DPO) publicly listed in the PDPC’s searchable registry – as organisations in Singapore are required to appoint a DPO, the absence of a listing may indicate a compliance gap and higher likelihood of engagement
+ Industries with high PDPA risk exposure
+ Signals of compliance gaps or growth
** Use tools such as LinkedIn Sales Navigator, directories, and relevant public sources to identify and source decision-makers
** Apply resourceful and professional strategies to reach the appropriate decision-makers when direct contact details are not readily available, including navigating generic contact channels, leveraging referrals, and identifying internal pathways within organisations
** Segment leads based on company size, industry, compliance exposure, and likelihood to convert

2. Campaign Execution & Automation

** Design outreach campaigns tied to real-world triggers and timely external events, such as:
+ Regulatory deadlines
+ Industry-specific risks
+ Business expansion or hiring signals
+ Emerging news, i ---------- , or sector-specific developments that create immediate relevance or urgency (e.g., data breaches, regulatory updates, major industry events), and rapidly translating these into targeted outreach campaigns
** Build and manage automated sequences using outreach tools (e.g., Woodpecker, Apollo, HubSpot)
** Ensure messaging is tailored to ICP segments (not generic blasts)

3. Lead Nurturing

** Maintain structured follow-ups that keep Privacy Ninja top-of-mind without overloading inactive prospects
** Maintain consistent follow-ups to move leads through early-stage pipeline
** Handle initial responses and qualify interest before passing to sales

4. Qualification ? Pre-Sales Filtering

** Own the qualification of leads before passing to sales by clearly identifying:
+ Urgency level (now vs later vs none)
+ Decision-maker involvement
+ Type of need (compliance vs exploratory)

5. CRM & Pipeline Management

** Maintain clean and structured data in CRM (HubSpot, Pipedrive or equivalent)
** Track engagement, lead status, and conversion signals
** Ensure proper handover of qualified leads to sales with context

6. Performance Tracking & Optimisation

** Monitor campaign performance (open rates, reply rates, conversion rates)
** Continuously test and refine targeting, messaging, and channels
** Translate campaign data into actionable improvements

7. Market & ICP Intelligence

** Identify patterns in high-converting leads
** Track trends in data protection and cybersecurity demand
** Work with internal teams to refine targeting and messaging

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REQUIREMENTS
^ 3–5 years in B2B lead generation, pre-sales, outbound marketing
^ Familiar and comfortable working with CRM systems (e.g., HubSpot, Apollo), including managing lead data, segmentation, and supporting pipeline tracking
^ Experience using outreach tools (e.g., Woodpecker, Lemlist, Apollo, etc.) to build and manage automation sequences
^ Experience running multi-channel outbound campaigns (e.g., email, LinkedIn, and other relevant channels)
^ Strong understanding of lead qualification vs. volume generation, with the ability to prioritise leads based on relevance and likelihood to convert
^ Comfortable working with data to track engagement, interpret signals, and refine targeting and outreach strategies
^ Ability to create or repurpose content for nurturing campaigns
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NICE TO HAVE
^ Experience in cybersecurity, compliance, SaaS, or B2B services
^ Exposure to regulated industries (finance, healthcare, etc.)
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SUCCESS METRICS
^ Qualified leads generated (not raw leads)
^ Conversion rate from outreach ? meeting
^ Lead-to-opportunity quality (feedback from sales)
^ Campaign efficiency (cost/time per qualified lead)
^ Clarity and usefulness of periodic reports to senior management, including insights, trends, and actionable recommendations
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Interested candidates, please submit your resume to HR at ---------- look forward to welcoming a new member to our team!

Important Notes for Applicants

-This is a full-time remote position. While the role is remote, the successful candidate is expected to work within Privacy Ninja’s standard working hours of 10:00 AM to 7:00 PM (Singapore Time).
-Please apply only if you are able to commit to these working hours and the full-time nature of the role.
-This position includes a 3-month probationary period.
-All applications will go through an initial screening stage before interviews are scheduled.