Senior Local SEO Specialist (Search Atlas & Otto Expert)

About the Role
As our Senior SEO Specialist, you will be the primary strategist for developing and implementing effective SEO plans for local, independent vehicle rental agencies. Unlike a generalist role, this position requires a "power user" of Search Atlas and Otto to automate workflows and provide deep analytical insights. You will manage both on-page and off-page SEO with a focus on local rankings and organic growth.

What You'll Do
Develop Local SEO strategies tailored to client goals and target markets
Search Atlas Mastery: Use the full suite of Search Atlas tools to perform advanced keyword research, competitor gap analysis, and site audits.
Otto Automation: Leverage Otto to carry out automated SEO tasks, monitor real-time performance, and streamline optimization workflows when automation is the best approach for the task.
Strategy Development: Create tailored Local SEO strategies focused on Google Business Profile (GBP) optimization and local ranking factors.
On-Page & Technical SEO: Implement metadata, schema markup, and internal linking while assisting with technical improvements to client websites.
Content & AI Integration: Write and optimize blog articles and landing pages using a hybrid of AI (Otto, ChatGPT or equivalent) and expert human editing.
Reporting & Insights: Provide high-level updates and data-driven progress reports to leadership using Search Atlas analytics, GA4, etc.
Collaboration: Participate in team brainstorming, learning, and meetings 3x per week in the ET mornings/evenings. Available for a 4 hour window for impromptu meetings with tea ---------- mbers.

What You Bring
Expert Tool Proficiency: Deep, hands-on experience with Search Atlas and Otto is mandatory for this role.
Local SEO Track Record: Proven experience implementing successful Local SEO strategies and managing Google Business Profiles.
Technical Literacy: Solid understanding of HTML, CSS, and JavaScript as they relate to SEO, along with experience in Google Search Console and GTM.
Communication: Excellent written and verbal English skills with a collaborative, "growth-oriented" mindset.
Software Familiarity: Comfort with communication tools like Slack or Pumble, and project management tools like ClickUp or Monday or Plaky.
Work Ethic & Growth
Detail-oriented, highly organized, and self-motivated
Ability to manage multiple projects and prioritize tasks
Passion for staying updated on SEO trends, local search developments, and algorithm changes
Eagerness to learn new skills and contribute beyond the core SEO function when required
Willingness to share your specialized knowledge with the team

What We Offer
competitive rates
Flexible working hours outside of scheduled team calls
Performance-based bonuses and rate increase potential after a 3-month trial
The chance to grow with a supportive team in a specialized niche
An opportunity to truly make an impact on client results and agency growth

If you're passionate about Local SEO and have a proven track record of delivering results, we’d love to hear from you.

APPLY HERE: links. wedriveresults. com/uZ4e