Social Media Content Creator & Engagement Manager

Social Media Content Creator & Engagement Manager
About Hinata Retreat

Hinata Retreat is a luxury adults-only outdoor escape located in Charlemont, Massachusetts. We specialize in helping couples disconnect from stress and reconnect with each other through private luxury cabins, nature, relaxation, and premium experiences.

We are building a premium hospitality brand and are looking for someone who understands how to create content that gets attention and drives bookings.

Position Overview

We are looking for a long-term Social Media Content Creator & Engagement Manager to help grow Hinata Retreat across Instagram, Facebook, TikTok, and other social platforms.

Your primary goal is:

Drive traffic to our website and increase direct bookings through content and engagement.

You will take the content we provide (videos, photos, guest experiences, property footage, activities, etc.) and turn it into high-quality reels, posts, stories, and ad creatives that match our luxury brand.

This is not a basic posting job.
We want someone creative, proactive, organized, and focused on results.

Responsibilities
Content Creation
Edit engaging reels and short-form videos
Create branded social media posts and captions
Repurpose existing content into multiple pieces of content
Add hooks, subtitles, pacing, and trending audio when appropriate
Create story content and promotional campaigns
Design content for both organic posting and paid ads
Maintain a premium, relaxing, luxury brand feel
Monthly Planning

At the beginning of each month, provide:

A monthly content calendar
Posting schedule by platform
Planned themes and campaigns
Separate advertising/promotional content plan

We expect proactive ideas and recommendations, not someone waiting for daily instructions.

Community Management
Respond to comments and direct messages professionally
Communicate in a warm and polished “Hinata” brand voice
Help convert inquiries into bookings
Monitor engagement and report important customer feedback
Requirements
Required
Strong experience editing reels and short-form video content
Experience managing Instagram, Facebook, and TikTok accounts
Strong English communication skills
Organized, reliable, and responsive
Ability to work independently and meet deadlines
Understanding of modern social media trends and engagement
Bonus Points
Hospitality, travel, or luxury brand experience
Paid advertising experience
Copywriting skills
Experience growing social accounts
Understanding of content that converts into bookings
Important

We are not looking for generic or low-effort content.

We care about:

Quality
Creativity
Consistency
Attention to detail
Driving actual bookings

If your content style feels outdated, generic, or overly templated, this will not be the right fit.

To Apply

Please include:

Links to social media accounts you’ve managed
Examples of reels/videos you created
Any hospitality/travel/luxury experience
Your favorite brand on social media and why
The word “Hinata” in your application subject line
Your expected monthly salary

We are looking for someone long-term who wants to grow with the brand.