Creative Strategist

Must send Video or Audio of introductions.
Must send Resume and Portfolio.


The Role
As our Creative Strategist, you'll own the thinking behind our creative output. You'll translate audience insights, cultural trends, and brand positioning into compelling campaign concepts and briefs that drive performance across paid and organic channels.
This is a hybrid role — part strategist, part creative director, part builder — ideal for someone who's done it before and can teach others how to do it too. You won't just execute; you'll help us build the marketing function from the ground up.
You'll be one of the first marketing hires. You'll have real ownership of voice, performance, and the systems we hire against next.
What You'll Do

Develop creative strategy for paid social (Meta, TikTok), email, SMS, and organic content
Write clear, inspiring creative briefs that align creative teams around a single insight and goal
Identify audience pain points, cultural ---------- nts, and competitive whitespace to inform campaign angles
Review and give feedback on ad creative, copy, and visuals with a strategic lens
Partner with performance marketing to analyze what's working and iterate weekly
Maintain and evolve brand voice guidelines across all channels
Lead GTM planning for new service launches — from positioning and messaging to channel strategy and launch sequencing
Build and document repeatable marketing workflows, playbooks, and creative processes that scale (lives in our Notion command center)
Coordinate cross-functionally with clinical, ops, and growth teams to ensure messaging is accurate, compliant, and on-brand
Coach and upskill junior tea ---------- mbers, contractors, and agency partners — you raise the bar for everyone around you
Help define the structure and hiring roadmap for a world-class marketing department

What We're Looking For

3–5 years in a creative strategy, brand strategy, or creative role — agency or in-house
Proven experience taking a product or service to market end to end (positioning ? launch ? iteration), not just maintaining existing campaigns
Track record of building or meaningfully contributing to a marketing team's foundation — processes, tooling, hiring, or structure
Strong understanding of performance creative, especially Meta and short-form video (TikTok, Reels)
Ability to write tight, persuasive copy and briefs — not just decks
Comfort working in a regulated category — you treat compliance as a creative input, not an obstacle
A natural teacher and collaborator — you explain your thinking, bring others along, and make the team smarter
Comfortable shipping fast in a lean startup with shifting priorities and limited handholding
Experience with health, wellness, or DTC brands a strong plus
Direct GLP-1 / Rx / telehealth experience is a major plus but not required
Bonus: you already use AI heavily in your creative process and have a point of view on where it helps and where it falls flat