Strategic Marketing Virtual Assistant

I’m looking for a sharp, highly organized, and results-driven Virtual Assistant with strong marketing experience to help lead and execute marketing efforts for a fast-moving business.

This is not a basic social media VA role.

I’m looking for someone who understands marketing strategy, can think beyond posting content, and knows how to build campaigns that drive awareness, engagement, and revenue. You should be the kind of person who can take ownership of marketing initiatives, execute with minimal supervision, and confidently make strategic recommendations based on performance and data.

This role is ideal for someone with strong digital marketing experience who understands both strategy and execution; someone who can manage campaigns, create content, analyze results, and continuously improve performance.
If you’ve worked in marketing strategy, campaign management, content creation, digital growth, or brand marketing and know how to turn ideas into measurable business results, this could be a strong fit.

Key Responsibilities:
-Develop and execute comprehensive marketing strategies to increase brand awareness and drive revenue.
-Manage and oversee digital marketing campaigns across social media, email and paid advertising.
-Analyze campaign performance and optimize strategies based on data and insights.
-Collaborate with sales, product, and creative teams to align marketing initiatives with business goals.
-Manage marketing budgets and ensure cost-effective campaign execution.
-Create content from video and still images, keeping up with trends

What You’ll Be Doing:
-Support and execute day-to-day marketing initiatives across multiple channels
-Build and manage content calendars, campaign timelines, and launch schedules
-Plan, execute, and optimize digital campaigns from strategy through reporting
-Create and repurpose content for social media, email, paid ads, and brand assets
-Monitor campaign performance and identify opportunities to improve results
-Track KPIs, performance trends, and marketing insights
-Help improve systems, reporting, and marketing workflows
-Support brand growth through strategic and data-backed marketing execution
-Assist with CRM organization, audience segmentation, and campaign targeting
-Help ensure all marketing efforts are aligned with business goals and revenue targets

Qualifications:
-Education in Marketing, Business, Communications or a related field.
-3–5+ years of experience in marketing, preference for those in leadership roles.
-Strong knowledge of digital marketing, analytics and campaign management.
-Excellent communication, leadership and project management skills.
-Experience with marketing tools such as CRM platforms and analytics software is a plus.

What I’m Looking For:
-Strong experience in digital marketing, campaign execution, and content strategy
-Proven ability to build and optimize marketing systems that drive results
-Strong understanding of branding, audience targeting, and lead generation
-Able to manage multiple campaigns and priorities without losing ---------- ntum
-Strong creative judgment and ability to keep up with fast-moving trends
-Confident using data to guide strategy and improve performance
-Highly organized, proactive, and able to work independently
-Strong sense of ownership, urgency, and accountability
-Comfortable making recommendations and improving existing systems

Strongly Preferred:
-Experience in marketing leadership, campaign ownership, or strategy roles
-Experience with paid media, email marketing, and performance reporting
-Experience creating content from raw video and image assets
-Experience improving marketing systems, reporting, and workflows
-Experience with AI tools for content, automation, and campaign support
-Experience supporting a founder, leadership team, or growing brand directly
-Ability to think beyond tasks and contribute strategically

Tools / Platforms You May Use:
-CRM systems
-Google Workspace
-Microsoft Office
-Email marketing platforms
-Social media scheduling tools
-Paid advertising platforms
-Analytics and reporting tools
-AI tools
-Internal documentation platforms

What I Offer:
-Opportunities for career growth
-Collaborative and innovative work environment

To Apply:
-Reply with the subject line: Marketing VA – [Your Favorite Superhero]
-In your message, include:
-Your relevant marketing experience
-The industries or brands you’ve supported
-The marketing tools/platforms you’ve worked with
-A portfolio with example campaigns you helped improve
-Most recent resume

Applicants who do not follow instructions will not be considered. I will be responding to qualified applicants for the next step of your application.