Marketing Manager

We’re looking for a Marketing Manager who will own and lead our entire marketing function.

This role is responsible for planning, executing, and optimizing all marketing campaigns — from email to ads to content — with a clear focus on driving leads and conversions.

You will manage the marketing calendar, direct copy and creative, track performance, and adjust strategy based on results. You’ll work closely with a designer and tea ---------- mbers to ensure campaigns are launched on time and performing.

This is not a task-based role. You are expected to take ownership, make decisions, and ensure marketing produces results.

Key Focus Areas:

Campaign planning and execution
Copy direction (emails, ads, promotions)
Creative direction and collaboration with designer
Performance tracking and optimization
Weekly reporting and strategy adjustments

What this role is not:

Not a graphic designer or video editor
Not a day-to-day ads button pusher
Not waiting for direction — this role leads

If you’re someone who can take full ownership of marketing and drive real results, this role is for you.




Marketing Manager – Campaign
Assignment
Overview
This assignment is designed to show how you think, plan, and execute.
We are not looking for generic marketing ideas.
We are looking for clear strategy, strong messaging, and practical execution.
Step 1: Choose ONE Campaign
Select one of the following:
Option 1: Master Storyteller Academy (MSA)
Offer: $2,497 program (live + on-demand)
Goal: Drive qualified leads and convert them into enrollments
Audience: Coaches, speakers, and entrepreneurs who want to improve messaging,
storytelling, and sales
Campaign: Webinar ? MSA Enrollment
Option 2: Story to Stage Tour (Live Event)
Offer: In-person live event experience
Goal: Fill seats for an upcoming city (tickets are $197)
Audience: Coaches, speakers, and entrepreneurs who want to improve speaking and sales
Campaign: Local + digital campaign to drive registrations
Step 2: Build Your Marketing Plan
Create a clear, practical marketing plan for your selected campaign.
1. Campaign Strategy
? What is your overall approach?
? What is the main angle?
? What is the core message or hook?
2. Email Plan
Give us a real plan, not general ideas.
Include:
? 3–5 email concepts
? Subject lines
? What each email focuses on
? When each email would be sent
3. Content Plan
What content supports this campaign?
? Social posts, video ideas, etc.
? How they connect back to the campaign
4. Ad Direction (High-Level)
? What types of ads would you run?
? What messaging would you test?
You are not expected to manage ad accounts, but you should clearly guide strategy.
5. Timeline
Break down the campaign.
? What happens and when?
? Keep it simple but clear
What We Are Looking For
? Clear thinking and decision-making
? Specific execution (not vague ideas)
? Strong messaging
? Strategy tied to results
What Will Not Move Forward
? “Run ads” with no explanation
? “Send emails” with no detail
? Generic or surface-level answers
Submission Instructions
? Submit your response as a Google Doc or PDF emailed to
---------- with the subject line Marketing Manager for Hire
2026 as the subject line.
? Keep it clear and easy to read (no need to overdesign)
? Include your name in the document
Please Include a 3–5 minute Loom walking through your thinking
Final Question
How long did this assignment take you?
Important Note
This role requires ownership. The way you approach this assignment will reflect how you
approach real work.
Resources
Resources
Use the materials below to inform your strategy. You are not required to use all of them,
but your plan should align with the brand, offers, and messaging.
1. Website / Sales Pages
? Main Website: ----------
? MSA Sales Page: ----------
? Tour Page: ----------
2. Social Media
? Instagram: ----------
? Facebook: ---------- or
----------
? YouTube: ----------
What to look for:
Content style, messaging, audience engagement, and gaps.
3. Sample Content
? STS Tour waitlist campaign:
----------
m102IQChjI/edit?usp=sharing
? MSA Invite emails
----------
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? Videos and Ads:
----------
?usp=sharing
4. Brand Positioning
? We help coaches, speakers, and entrepreneurs turn their story into sales
? Focus on messaging, positioning, and conversion
? Core outcome: More “yes” decisions, fewer objections
5. Current Challenges
? Leads are inconsistent
? Sometimes we get a lot but are wildly unqualified.
? Webinar conversion is lower than expected (we have had zero conversions in our
last two webinars)
? We tried switching to a webinar/challenge/ then MSA method but nothing
? Messaging is not landing as strongly as it should
? Current Goal: Increase conversions and consistency
Please send your sample to ---------- with
Marketing Manager for Hire 2026 as the subject line.