Direct Response Copywriter — E-Commerce (Facebook Ads)

???? About Us
We are Vertofix, a fast-growing German e-commerce brand in the back pain / sciatica relief niche. We sell a physical health product to customers aged 55-68 in Germany, Austria, and Switzerland. We scale with Facebook Ads — long-form native image ads, VSL scripts, and advertorials. Our ads are direct response — every word must sell, not just sound nice.
We already have winning ads and proven angles. We need a copywriter who can take our winning frameworks and produce high volumes of new ad concepts, hook variations, and scripts that convert.
???? Position Details
Position: Direct Response Copywriter
Type: Remote
Start: ASAP
Workload: 15-25 hours per week
Daily Work: Write 1-3 new ad scripts or variations per day
???? Compensation
Starting Rate: $4/hour (depending on experience and skill level)
Growth:
Higher pay for consistent winners
Bonus structure for ads that scale (negotiable)
More creative ownership over time
???? Your Role
Your job is to:
Write long-form Facebook ad copy ( ---------- words) for native image ads
Write VSL scripts (2-6 minutes) based on creative briefs
Write hook variations and lead variations for existing winning ads
Write advertorial-style landing page copy
Research customer language, pain points, and objections to use in copy
Follow our proven frameworks and adapt them to new angles and spokespersons
???? Responsibilities
Receive creative briefs with angle, spokesperson, emotion, and lead type specified
Write complete ad scripts ready for design or video production
Produce 5-10 hook variations per winning ad concept
Study our existing winners and understand WHY they work
Use customer research (survey responses, reviews, forum posts) as copy ingredients
Write in a conversational, emotional tone — NOT corporate, NOT academic
Deliver on time — deadlines are non-negotiable
? Requirements (IMPORTANT)
You MUST have:
At least 6 months experience writing direct response copy for paid ads (Facebook, Instagram, YouTube — NOT blog posts, NOT SEO articles, NOT social media captions)
Understanding of direct response concepts: hooks, leads, unique mechanism, objection handling, CTA, awareness levels
Experience writing long-form ad copy (500+ words) that has actually been tested and run as paid ads
Ability to write in different voices (patient perspective, doctor perspective, spouse perspective, etc.)
Understanding of health/pain niche is a BIG plus
English is required — German is a bonus but not required (we can translate)
???? This job is NOT for you if:
You write "brand copy" that sounds pretty but doesn't sell
You have never had your copy tested as a paid ad
You don't know what a "hook" or "lead type" is
You cannot write from different spokesperson perspectives
You need a week to write one ad — we need daily output
???? FILTER QUESTIONS (VERY IMPORTANT)
You MUST answer ALL questions to be considered.
If you don't answer properly, your application will be ignored.

Direct Response Experience
How long have you been writing direct response copy for paid ads?
???? Be specific — months + what types of copy (Facebook ads, VSLs, advertorials, emails, etc.)
Results
What is the best result a piece of your copy has achieved?
???? Be specific — ROAS, revenue generated, number of sales, or any metric you can share
Frameworks
Name 3 different "lead types" you know and briefly explain each one.
???? If you don't know what a lead type is, this role is not for you.
Health Niche
Have you written copy in the health, pain relief, or wellness niche before?
???? If yes, describe what product and what angle. If no, explain why you can still do it.
Speed
If I give you a creative brief at 9am with angle, spokesperson, emotion, and target audience defined — how fast can you deliver a finished 800-word ad script?
???? Be honest
Voice Switching
I need one ad from the perspective of a frustrated patient, and another from the perspective of a guilty doctor who regrets recommending surgery. Can you write both?
???? Explain how you approach writing from different perspectives
Trial Task
Are you willing to complete a paid trial task where you write 2 ad scripts based on our creative brief, competing against other applicants?
???? Yes / No
Portfolio
Send 2-3 examples of direct response ad copy you have written.
???? Facebook ads, VSL scripts, advertorials, landing pages — anything that was used as a PAID AD. Screenshots of live ads are best.
Attention Test (IMPORTANT)
Write the word: MECHANISM at the BEGINNING of your application.
(If missing ? instant rejection)
Availability
How many hours per week can you dedicate?
???? Specify hours and timezone
Long-Term Interest
Are you looking for a long-term position or just a quick project?
???? Yes / No + explain

???? How to Apply
Send:
The word MECHANISM as first word
Short introduction
Answers to ALL 11 questions
2-3 portfolio examples of direct response copy
Your hourly rate expectation
???? Final Note
Copy is the foundation of everything we do. Our winning ads have generated thousands of sales. We need a copywriter who understands WHY they work and can produce more of them — faster and at higher volume. If you eat, sleep, and breathe direct response copy, this is your role. But it starts with your application. Show us you actually read this.

?? MINIMUM REQUIREMENT — READ BEFORE APPLYING
If you have not worked for at least 3 different e-commerce stores or brands in this role, DO NOT apply. We are not looking for beginners. We are not looking for people who "want to learn." We need someone who has done this before, multiple times, for real businesses with real revenue.
If you have worked for only 1 or 2 stores, you are not ready for this role. No exceptions. We will ask for proof during the interview process.