Email Marketing Specialist — GoHighLevel (Champion Gym)

About Us
Champion Gym is a martial arts and fitness facility in Grande Prairie, Alberta. We offer programs in BJJ (Jiu-Jitsu), Muay Thai, MMA, Boxing, Taekwondo, Kickboxing, Wrestling, Ninja Warrior, Yoga, and Fitness. We also run Birthday Parties, Events, and TCLA — a private school program. We're growing fast and need someone to build out our email marketing system from the ground up.

The Role
We use GoHighLevel and have a contact list of approximately 9,000 people. Our member data lives in Gymdesk — including program enrollment, attendance, membership tier, payment status, and purchase history — all exportable to CSV and ready for import into GHL. We need someone to build the email and SMS marketing infrastructure and turn this data into targeted, revenue-generating campaigns.

What You'll Do
- Import and structure member data from Gymdesk CSV into GHL
- Segment contacts by program, membership tier, activity level, and demographics
- Build lead nurture sequences for new inquiries
- Create re-engagement campaigns for cold and lapsed contacts
- Set up retention flows triggered by attendance drops and expiring memberships
- Write regular promotional emails (offers, events, class spotlights)
- Build SMS follow-up sequences tied to email campaigns
- Track and report on open rates, clicks, and conversions weekly

Requirements
- Proven hands-on experience with GoHighLevel — specifically email/SMS automation and workflows
- Experience with CSV data imports and contact segmentation in GHL
- Strong English copywriting
- Comfortable building from scratch — not just managing existing campaigns
- Self-directed with minimal hand-holding needed
- Bonus: experience with gyms, fitness, or local service businesses; basic Canva skills for email graphics and promotional assets

To Apply
Share 1–2 examples of GHL automations or email campaigns you've built. Tell us in a few sentences what your first 30 days would look like setting up email marketing for a gym with a 9,000-person segmented list.