Klaviyo Email Copywriter

We’re hiring a full-time Content Marketer to own our content strategy across platforms, with a primary focus on email marketing (Klaviyo) and website (Shopify). This role is full-time and in-house (remote), so please only apply if you’re looking for a long-term permanent position. We're not hiring freelancer or agency.

This role is ideal for someone who is creative, strategic, and detail-oriented, and excited to work closely with designers to improve content performance through clear insights, testing, and audience-focused messaging.

What You’ll Be Responsible For
- Plan, write, and execute email campaigns and automated flows in Klaviyo.
- Create and optimize website copy, landing pages, product descriptions, and other on-site content.
- Collaborate with graphic designers to produce visuals aligned with campaigns.
- Analyze email and website performance metrics to identify what’s working, underperforming content, and opportunities for improvement.
- Participate in brainstorming sessions to improve content and campaign performance.
- Provide insights and recommendations to improve messaging, tone, and overall content effectiveness.
- Analyze website behavior and implement content-driven CRO strategies to improve conversions on landing pages, product pages, and key funnels.
- Monitor competitors’ emails, websites, offers, and campaigns to identify gaps or opportunities in our market niche.
- Stay up-to-date with DTC content marketing trends and email best practices.

Requirements
- Full-time, Monday–Friday (9am–5pm PH time)
- Remote position
- Strong writing, editing, and storytelling skills
- Strong analytical and problem-solving skills; able to interpret content performance data to make informed decisions
- Able to explain insights to non-technical teammates
- Organized, self-directed, execution-focused, and able to work independently

Nice To Have (but not required)
- Experience with Klaviyo or other email marketing platforms
- Experience with Shopify or website analytics
- Experience in content marketing or CRM/CRO for DTC brands
- Familiarity with user behavior analytics, heatmaps, or funnel optimization

What We Offer
- Competitive salary
- Performance-based bonuses
- Paid annual leave & public holidays
- Fully remote work

Application
Please send your application via email to ---------- with the subject line: "Klaviyo Email Copywriter – (Your Name)". Include your OnlineJobsPH profile link and answers to the questions below in numbered format directly in the email body:
1) Describe your last job: your job overview, and how long did you work there?
2) What challenge did you face, and why did you leave the job?
3) Give us one (or more) metric you owned most directly, what it was when you started, and what it was after you left.
4) Tell us one (or more) initiative you took at work that was not requested by your employer, but purely your own call.
5) Our email program is underperforming: flows and campaigns are not converting, and we are facing deliverability issues. Assume you're starting from scratch with a list that has gone cold. Devise a 90-day game plan. What do you do first, in what order, and why that sequence? What are the things most people get wrong when trying to revive a dead list, and what would you not do in the first 30 days?
6) What's the latest skill you self-learned? Why did you upskill on it and how are you using it now?
7) Attach your resume & portfolio.

We are looking for your thinking process and specific experience. Overly polished or generic answers with no specific numbers or personal details will be disqualified.