Performance Marketing Specialist (Google Ads Focus)

About Us

FliteHouse ( ---------- ) is a Canadian growth and revenue operations company.

We help businesses turn their sales and marketing playbooks into real execution — building systems that consistently generate leads, improve conversion, and scale performance over time.

Our focus is not just running campaigns, but creating structured, repeatable growth engines across paid acquisition, CRM, and funnel optimization.

About the Role

This is a mid-level role with real responsibility for campaign performance.

You will not just execute tasks — you will be expected to build, manage, and improve campaigns independently.

We are looking for someone who understands how paid acquisition actually drives results, not just how to set up campaigns.

This role is best suited for someone who has already managed campaigns independently and is looking to take more ownership and responsibility.

Google Ads will be your core focus, with opportunities to expand into Meta Ads, tracking, and funnel optimization.

What You Will Do
Google Ads (Primary Focus)
Build and launch well-structured Google Search campaigns from scratch
Own campaign structure (ad groups, keyword segmentation, match types)
Manage and continuously improve keyword strategy
Build and maintain negative keyword systems
Monitor performance and take ownership of optimization and improvements
Improve CTR, CPC, and conversion performance over time
Performance & Tracking
Validate and maintain conversion tracking (GA4, Google Ads)
Ensure data accuracy across campaigns and landing pages
Identify gaps in tracking and suggest improvements
Analyze performance data and provide clear optimization actions
Landing Pages & Funnel Alignment
Review landing pages for clarity, structure, and conversion logic
Ensure strong alignment between ads ? keywords ? landing pages
Coordinate updates and QA to improve conversion rates
Growth Support (Secondary)
Support Meta Ads campaigns when needed (nice to have)
Contribute ideas for improving lead quality and cost efficiency
Help identify opportunities to scale what is working

What We Are Looking For

Must-Have
At least 2+ years of hands-on experience managing Google Ads (Search campaigns)
Strong understanding of:
campaign structure
keyword strategy and match types
bidding and performance optimization
negative keywords
Ability to analyze performance and make improvements independently
High attention to detail (you catch issues before they become problems)
Ability to follow structured processes while thinking critically
Reliable execution and strong sense of ownership
Clear written English

Strong Plus
Experience with Meta Ads
Experience with GA4 and conversion tracking setup
Experience working with landing pages or CRO
Familiarity with HubSpot or other CRM systems
Experience in an agency or performance marketing environment

How We Measure Success

Success in this role means:

Campaigns are structured correctly from the start
Minimal errors in setup, tracking, and execution
Performance improves consistently over time
You can identify and fix problems without constant supervision
Work requires minimal revisions and rework
You proactively suggest improvements, not just execute assigned tasks

Work Setup
Fully remote
Flexible hours
Some overlap with North America preferred
20–40 hours per week
Contractor role

IMPORTANT – Application Instructions

To apply, please:

Describe your experience with Google Ads (Search campaigns)
(Optional) Share your experience with Meta Ads

Answer this question:
“What are negative keywords, and how do they impact campaign performance?”
Include the word FLITEHOUSE in your subject line