Social Media Manager | Go High level | Ai Automations

Overview:
We’re looking for someone who can build, automate, and scale our entire lead flow—from first touch to booked job.

This is NOT a basic social media or admin role.
You will own our CRM (Go High Level), AI automations, and lead generation systems.

If you like building systems, increasing conversions, and making things run without manual work—you’ll fit here.

What You’ll Be Responsible For
1. Go High Level (Core Role)
Build and optimize pipelines inside GHL
Create workflows (missed call text-back, lead nurture, reactivation, etc.)
Improve lead response speed and booking rates
Set up calendars, funnels, forms, and campaigns
Manage tags, triggers, and automation logic
2. AI & Automation Systems
Build AI-powered follow-ups (SMS, email, chat)
Automate lead qualification and responses
Connect systems using Zapier, Make, APIs
Eliminate manual tasks wherever possible
Continuously improve and scale automations
3. Social Media (Lead Generation Focus)
Plan and execute content that drives inbound leads
Manage posting (Reels, TikTok, Facebook, etc.)
Repurpose content across platforms
Respond to inbound messages and convert them
Work with team to capture content in the field
What We’re Looking For
Strong experience with Go High Level (non-negotiable)
Experience with automation tools (Zapier, Make, APIs)
Familiar with AI tools (ChatGPT, OpenAI, etc.)
Understands lead generation, not just posting content
Can think in systems and build processes from scratch
Fast executor—doesn’t need hand-holding

Bonus:

Experience in HVAC or home service businesses
Paid ads experience (Facebook/Instagram)
KPIs (How You’ll Be Measured)
Lead response time
Booking rate %
Cost per lead
Number of automations implemented
Revenue generated from campaigns
Who This Role Is NOT For
Someone who only wants to “post on social media”
Someone who needs step-by-step instructions for everything
Someone who doesn’t understand sales and conversion
Why This Role Matters

You will directly impact revenue by:

Increasing booked jobs
Improving conversion rates
Automating follow-up so no lead gets missed
Compensation (Customize This)
Base: Open
Performance bonuses tied to bookings/revenue
Long-term opportunity to grow into operations/marketing lead