SOCIAL MEDIA GROWTH & CONTENT STRATEGIST

SOCIAL MEDIA GROWTH & CONTENT STRATEGIST
(Storytelling Brand | Modern Luxury & E-commerce Content Ownership Role)
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TOP 3 REQUIRED SKILLS

1. Strategic Content Curation – Ability to sift through large content banks and identify high-performing visual assets for different platforms.
2. Data-Driven Growth Marketing – Strong understanding of platform algorithms, keyword/hashtag research, and organic growth strategy.
3. Creative Storytelling & Copywriting – Ability to translate African heritage, craftsmanship, and identity into compelling, conversion-driven content.

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ABOUT THE BRAND

Maison Mnandi Africa is not just an e-commerce business — it is a storytelling brand rooted in African heritage, identity, and modern luxury aesthetics.

Explore our world here:
• Instagram: ---------- ==
• Website (Shopify): ----------

We exist at the intersection of:
• Authentic African craftsmanship
• Contemporary global luxury aesthetics
• Emotional storytelling through visual culture

Every product carries meaning. Every visual tells a story. Every touchpoint must feel intentional, elevated, and refined.

We are intentionally building a brand that feels editorial, timeless, and globally relevant — not trend-driven or mass-market.

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THE ROLE

We are looking for more than a social media manager; we are looking for a Social Media Growth & Content Owner.

You will be the bridge between our rich creative content bank and our technical growth engine. You will work directly with the Founder on creative direction and collaborate closely with an E-commerce Growth Lead to ensure content drives both brand equity and measurable revenue impact.

This is a high-ownership role where you will be expected to think independently, execute consistently, and continuously improve performance without constant direction.

This role is measured by one thing: growth.
If you cannot translate content into reach, engagement, and traffic, this role is not for you.

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KEY RESPONSIBILITIES

Content Strategy & Execution

• Audit, organize, and strategically deploy a large existing content bank (photos, videos, reels).
• Build and manage a high-performing content calendar across Instagram, TikTok, Pinterest, and Facebook.
• Repurpose content for maximum reach, longevity, and impact.

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Growth & Performance

• Drive and scale organic growth (reach, engagement, followers, saves, shares).
• Conduct deep research into keywords, hashtags, and platform trends.
• Align all content with conversion goals (traffic, engagement, sales contribution).
• Ensure content supports Shopify performance goals, including product discovery and engagement-to-click behavior.

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Storytelling & Aesthetic Direction

• Maintain and evolve a modern luxury visual aesthetic (clean, intentional, elevated, editorial-grade execution).
• Ensure all content feels globally competitive while remaining culturally authentic.

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TOOLS & TECHNICAL REQUIREMENTS

• Asset Management: Google Drive / Dropbox / ---------- c
• Scheduling: Later / Planoly / Buffer

You should already be comfortable using these tools in a fast-moving content environment without training.

• Hardware: Reliable high-speed internet and ability to handle high-resolution visual assets

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WHO YOU ARE

• You think like a strategist AND execute like an operator
• You have a strong eye for modern luxury aesthetics — clean, intentional, editorial-grade visual direction
• You understand how to make culturally rich content feel globally premium and visually elevated
• You are deeply passionate about storytelling, culture, and brand building
• You take full ownership of results, not just tasks
• You are highly organized and comfortable managing large content libraries
• You understand both creative direction and performance marketing
• You stay ahead of trends and know how to apply them intentionally
• You are proactive, not reactive

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PLATFORMS YOU MUST UNDERSTAND

• Instagram (Reels, Carousels, Growth Strategy)
• TikTok (Trend adaptation + storytelling)
• Pinterest (Traffic generation)
• Facebook (Distribution + retargeting support)
• Bonus: YouTube Shorts

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COMPENSATION

Monthly Salary: $800 USD (Flat Rate)

We are looking for a long-term partner, not a temporary freelancer. As the brand grows and the role evolves, there is a clear path for increased responsibility and compensation based on performance.

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HIRING PROCESS

Practical Paid Trial

Shortlisted candidates will be invited to complete a 3-day paid practical trial task.

This task simulates real work within Maison Mnandi Africa and includes:
• Content organization and curation
• Creative execution and storytelling strategy
• Social media structure and growth thinking

Candidates will be evaluated on:
• Creative taste
• Strategic structure
• Ability to transform raw content into a cohesive, premium brand narrative

The goal is to assess real-world thinking and execution ability, not just CV strength.

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HOW TO APPLY

Please include:

1. Links to social media accounts you have managed or grown
2. Specific results (growth metrics, engagement improvements, etc.)
3. A short paragraph on how you would organize and monetize a large heritage-focused content bank
4. Your favorite social media analytics tool — and why

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To show us you have an eye for detail:

Start your application with the word “MNANDI” in all caps, followed by:
• One sentence on what “Modern African Luxury” means to you
• One specific content idea you would test in your first 7 days based on our Instagram and website

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IMPORTANT

We are only looking for high-caliber applicants ready to take ownership, think strategically, and build something exceptional.

This is not a posting job — it is a brand growth and aesthetic ownership role.