Land Acquisition & Disposition Marketing Strategist (Bilingual)

Owl Land Sales is a land investment business across Florida, and we are looking for someone who can own the marketing and lead generation side of the operation at a high level.
This role sits at the intersection of land investing, marketing strategy, and execution.
You will be responsible for understanding our inventory, identifying the right buyers and sellers, and building campaigns that generate real opportunities.
This is not your typical plug-and-play marketing role. It requires someone who understands how land moves, how buyers think, and how to position a property so it gets attention and action.

What You Will Be Doing
You will take a property and determine:
• Who the ideal buyer or seller is
• What motivates them
• How to position the opportunity

From there, you will create the marketing needed to generate interest and leads.
• Develop messaging and positioning based on audience and market demand
• Create and publish marketing content across platforms (social media, marketplaces, listings, print materials, signage)
• Write clear, compelling copy for ads, listings, and outreach
• Manage incoming leads and handle initial responses and qualification
• Build and manage campaigns, funnels, and automations
• Maintain organized lead pipelines and follow-up systems
• Track performance and adjust campaigns based on data
• Use AI tools to support research, content creation, and property visuals (maps, overlays, zoning details)

What This Role Requires
This position requires a combination of industry knowledge, marketing ability, and technical skill.

Land & Buyer Insight
• Understanding of land buyers, sellers, and their motivations
• Ability to match properties with the right audience

Marketing & Execution
• Strong grasp of positioning and messaging
• Ability to create campaigns that generate leads
• Experience posting and managing content across platforms

Creative Skills
• Strong copywriting ability
• Solid design skills (Canva or similar tools)
• Experience producing a range of marketing materials

Technical & Systems
• Experience working in CRM systems and managing pipelines
• Ability to build and manage automations and workflows
• Strong organizational and data tracking skills

AI & Data
• Comfortable using AI tools to improve efficiency and output
• Ability to gather and interpret data to guide decisions

Bilingual Communication
• Native or near-native fluency in English and Spanish
• Strong written and verbal communication in both languages

What Will Set You Apart
• Experience specifically in land investing or land sales
• Ability to take initiative and operate independently
• Strong problem-solving and critical thinking skills
• Attention to detail, especially in written communication

Work Structure
• Remote position
• Flexible schedule with accountability for results
• Direct collaboration with ownership


How to Apply
Along with your resume, please submit to ----------
1. A short video introduction (2–3 minutes)
2. An example of a marketing campaign or project you created
3. A brief explanation of how you would market a piece of vacant land to attract buyers
4. Use the word Driven in the subject line