Paid Media Specialist

MADE Digital is expanding its network of high-performing paid media specialists who can be deployed as new client engagements are secured.
This is not a traditional full-time position. Instead, we engage contractors on a project-by-project basis, assigning work tied to active client accounts and sold proposals. As new business is secured, projects are allocated to operators within this network based on capability, reliability, and past performance.
Our goal is to create a “ready-to-go” bench of reliable operators who can consistently execute at a high level with minimal oversight. Contractors who consistently deliver work that meets or exceeds quality standards will be prioritized for future projects, including higher-value and more complex projects.
Work is ongoing but not guaranteed, and is directly tied to client demand and contractor performance. This structure is ideal for experienced specialists who value flexibility while still wanting access to consistent, high-quality client work; the objective is to establish long-term working relationships with a select group of operators who can scale alongside the agency.

Overview
MADE Digital is hiring a Paid Media Specialist to create, manage and scale lead generation campaigns for clients. This role is focused on driving qualified leads, improving CPL, and delivering measurable business results. Looking for someone who can take ownership and consistently drive real, measurable results through paid media, not deliver simple vanity metrics.

What You’ll Do
- Build, launch, and manage paid media campaigns across relevant channels
- Structure campaigns around high-intent lead generation or ecommerce sales
- Develop and test messaging, creative, and targeting strategies
- Optimize budgets and performance for CPL and lead quality
- Set up and validate conversion tracking and attribution
- Analyze performance and continuously improve results
- Align campaigns with landing pages and funnel strategy
- Provide clear weekly insights and next steps
- Forecast spend and track budget pacing to ensure efficient allocation and consistent performance throughout the week / month / quarter.

Technical Skills
- Proven experience running paid media for lead generation or ecommerce
- Strong understanding of campaign structure, optimization, and scaling
- Experience building or managing landing pages
- Solid understanding of tracking, attribution, and conversion data
- Data-driven mindset with ability to identify and fix performance issues
- Strong communication and reporting skills
- Experience high-quality ad creative production

Soft Skills
- Strong ownership and accountability for results
- Self-motivated and able to operate independently without micromanagement
- Receptive to feedback with a willingness to iterate and improve
- Strong communicator with the ability to clearly convey ideas, insights and performance
- Strong critical thinking skills with the ability to solve problems, analyze performance, identify issues, and develop effective solutions and strategies

Project Type
Contract / project-based
Long-term opportunity based on performance

To Apply
Send:
Brief intro
Relevant experience and industries worked in
Example results (CPL, lead volume, improvements made)
Tools/platforms you’ve used (list all you’re familiar with)