Pinterest & Social Media Marketing Specialist (Etsy Growth)

We are looking for a proactive, detail-oriented Virtual Assistant to support the growth of
our Etsy shop through Pinterest, Instagram, and Facebook marketing. This role is ideal
for someone who understands visual marketing, organic social growth, and driving traffic to
product listings.
The ideal candidate is a self-starter who takes pride in attention to detail, efficiency, and
working independently, while also bringing ideas and strategic input to improve
performance.
Key Responsibilities:
Pinterest Management (Required)
• Create and schedule SEO-driven Pinterest pins
• Manage board strategy and keyword optimization
• Implement Rich Pins for product listings
• Drive traffic from Pinterest to the Etsy shop
• Monitor and improve pin performance
Instagram Content Support (Required)
• Create and schedule Reels, Stories, and carousel posts
• Support organic reach and engagement growth
• Assist with content planning and trend research
• Write captions and calls-to-action aligned with brand voice

Facebook Content Support (Required)
• Create and schedule Facebook posts that align with brand content
• Adapt content for Facebook engagement (not simply reposting Instagram content)
• Support organic audience growth and engagement
• Assist with Facebook content planning and promotional posts
• Help drive traffic from Facebook to Etsy listings
Content Creation & Design (Required)
• Design on-brand visuals using Canva or Adobe Express (required software)
• Create Pinterest, Instagram, and Facebook graphics independently
• Write Pinterest descriptions using keyword strategy
• Support short-form video content creation when needed
Analytics & Scheduling (Preferred)
• Review native platform insights and performance metrics
• Make data-informed recommendations for content improvements
• Use scheduling tools such as Tailwind, Later, Planoly, or Buffer
Qualifications
Must Have:
• Pinterest expertise (SEO pinning, board strategy, Rich Pins)
• Instagram content creation experience (Reels, Stories, carousels)
• Facebook content management experience
• Graphic design skills using Canva or Adobe Express
• Copywriting for social media and product-driven content
• Strong attention to detail and ability to work efficiently
• Ability to work independently and take initiative
Nice to Have:
• Etsy or e-commerce marketing experience
• Analytics and reporting experience
• Scheduling tool experience
• Video Editing (CapCut or similar)
What Success Looks Like
The right candidate can help:
• Increase Pinterest outbound clicks
• Grow Instagram reach and engagement
• Improve Facebook engagement and referral traffic
• Maintain consistent posting schedules
• Drive traffic to Etsy product listings
• Improve content performance over time
Reporting Structure:
• To start, you will report directly to the Etsy shop owner
Communication:
• Primary communication will be through WhatsApp
Ideal Candidate :
You are organized, resourceful, and proactive. You do not wait to be told what to do next.
You can execute tasks efficiently, spot opportunities for improvement, and contribute to
growth.
To Apply, Please Include:
• Examples of Pinterest accounts or pins you have managed
• Examples of Instagram and Facebook content you have created
• Any Etsy or e-commerce experience
• Tools/software you use
• Your availability
• Your hourly or package rate (if different from posted rate)
We are looking for someone who can help drive traffic, support growth, and become a
long-term part of the business.