Meta Ads Specialist (eCommerce / Shopify Focus)

We’re looking for a performance-driven Meta Ads Specialist with deep experience in eCommerce and Shopify brands to help scale paid social campaigns profitably.

You’ll be working with fast-growing DTC brands and will play a key role in driving revenue through structured testing, creative strategy, and data-driven decision-making.

What You’ll Be Doing
-Manage and scale Meta (Facebook & Instagram) ad campaigns for Shopify-based eCommerce brands
-Own campaign structure, budgeting, and performance optimization
-Develop and execute creative testing strategies (angles, hooks, formats, offers)
-Write clear and actionable UGC briefs for creators (hooks, scripts, messaging, concepts)
-Create and guide static ad briefs (copy, angles, design direction)
-Analyze performance data and iterate quickly to improve ROAS and CPA
-Collaborate with designers, video editors, and content creators
-Report on performance with clear insights and next steps

Requirements
-Proven experience managing Meta Ads for eCommerce brands (Shopify required)
-Strong track record scaling accounts with clear performance results
-Deep understanding of creative strategy and testing frameworks
-Experience writing UGC briefs and directing content production
-Ability to brief and guide static creatives (ads, thumbnails, hooks, copy)
-Hands-on experience with Triple Whale (or similar analytics tools)
-Strong analytical mindset with the ability to turn data into actions
-Fluent in English!!

Nice to Have
-Experience with US-based eCommerce brands
-Familiarity with creative performance frameworks (e.g. hooks, iterations, testing velocity)
-Experience collaborating in remote teams

What Success Looks Like
-Consistent improvement in CPA / ROAS
-High-volume creative testing with clear learnings
-Strong collaboration with content teams leading to winning ads
-Clear reporting and proactive optimization

Please send us a loom video with your apply to present yourself, you must be able to sit with client in live meetings also.

Also send a list of 10 url's for clients where you worked for before that are eCommerce based