Digital Marketing Specialist

We're looking for a Digital Marketing Specialist to manage and execute our advertising strategy, with a primary focus on Meta platforms. This is a remote position open to candidates in the Philippines. In this role, you'll own the complete ad lifecycle—from creative development through campaign optimization and performance analysis. Your responsibilities will include creating ad creatives in-house or outsourcing to freelancers and agencies as needed, setting up and managing ad campaigns across Meta and other digital platforms, monitoring campaign performance and adjusting strategies based on data, and maintaining organized workflows for asset management and reporting. You should have solid experience with Meta Ads Manager and ad platforms in general, understanding of design fundamentals or ability to brief creative teams, analytical skills to read performance data and make optimization decisions, and strong organizational and project management abilities since you'll be coordinating creatives and campaigns simultaneously. Compensation is very flexible and negotiable based on experience and performance. This is a great fit if you're detail-oriented, self-motivated, comfortable wearing multiple hats, and excited about building out a digital advertising operation from the ground up.