Home Services Lead Generation Specialist

Gotta Go Plumbing is a new venture that we have started. We are looking for a digital marketing specialist who can generate inbound phone calls and service bookings.

This role is focused on performance marketing and lead generation, not general social media management.

Your goal will be to help drive qualified plumbing service calls in our local markets through digital channels.

We are looking for someone who understands home service marketing and local lead generation strategies.

Responsibilities

• Manage and optimize Google Ads campaigns (search campaigns for plumbing services)
• Assist with Google Local Services Ads (LSA) management and optimization
• Create and test high-converting local service ads
• Manage Facebook and local awareness campaigns when needed
• Monitor lead performance and call tracking data
• Continuously improve campaigns to lower cost per lead
• Help create offers and landing page improvements that increase booked jobs

Ideal Candidate

We are looking for someone who has experience working with local service businesses such as plumbing, HVAC, electrical, roofing, or home services.

You should understand how to generate local service calls, not just website traffic.

Preferred experience:

• Google Ads (search campaigns)
• Local Services Ads (LSA)
• Facebook lead ads
• Call tracking platforms
• Local SEO understanding
• Experience working with home service companies

What We’re Looking For

• Results-focused mindset
• Strong communication skills
• Ability to analyze campaign data and make improvements
• Someone who understands lead generation for service businesses

Compensation

Compensation will be based on experience and performance.

This role has the opportunity to grow as our company expands into multiple markets.

How to Apply

Please include:

A short introduction about yourself

Any experience working with home service companies

Examples of campaigns you have managed (Google Ads, LSA, etc.)

Important- Please start your application with the words: “Home Services Marketing” This helps us filter serious applicants.