Social Media & Creator Outreach VA — UK Supplement Brand (20 hrs/week)

ABOUT GREENBEARS

I'm the founder of Greenbears, a UK-based vegan gummy vitamin brand selling on Amazon UK and our Shopify website ( ---------- ). We're growing fast on Amazon and now building our social media and direct-to-consumer presence.

I'm looking for a proactive, organised, and creative VA to take ownership of our TikTok and Instagram presence, manage UGC creator relationships, and drive our TikTok Shop affiliate programme.


THE ARRANGEMENT

This role starts as a 3-month paid trial. If we're a strong fit at the end of that — performance is good, communication is great, and we both want to continue — we'll move to a long-term arrangement with the option to grow into more hours and pay. If it's not the right fit, we part ways professionally with a full final week's pay and a written reference.

I'm being upfront about this because I want to find the right person, not the cheapest person, and a clear trial structure protects both sides.


WHAT YOU'LL BE DOING

1. TikTok & Instagram Organic (40% of time)
- Schedule and publish 1–2 posts per day on TikTok and Instagram (content provided or repurposed from creators)
- Repurpose UGC into platform-native edits using CapCut or InShot
- Engage with comments, DMs, and relevant hashtags daily
- Track performance weekly and report top-performing content
- Identify trending sounds and formats to repurpose for our brand

2. UGC Creator Outreach & Management (35% of time)
- Find and reach out to UK-based UGC creators (10–15 prospects per week)
- Manage briefs, contracts, payment, and content delivery
- Collect, organise, and tag creator content in a shared Google Drive
- Maintain a creator database in Notion or Airtable
- Coordinate revisions and ensure timely delivery

3. TikTok Shop & Affiliate Outreach (25% of time)
- Recruit UK TikTok Shop affiliates via outreach DMs and the affiliate centre
- Manage affiliate relationships, send samples, share product info
- Track affiliate performance and re-engage top performers
- Identify new partnership opportunities (micro-influencers, podcasters, niche bloggers)


WHO YOU ARE

- 2+ years of experience managing social media for an e-commerce brand (preferably beauty, wellness, supplements, or food)
- Native-level English writing — your DMs, comments, and creator briefs must read like they're written by a UK-based brand person
- Comfortable on TikTok and Instagram — you understand what content works on each platform and can spot trends early
- Organised and self-managed — I won't micromanage. You'll run a weekly task tracker and send me a Friday update
- Familiar with at least one of: CapCut, Canva, Notion, Airtable, Klaviyo
- Reliable internet, quiet workspace, and a working webcam for our weekly 30-minute Zoom

Bonus skills (not required):
- Klaviyo email flow setup
- Shopify backend (uploading products, updating descriptions)
- Amazon Seller Central familiarity
- Light graphic design in Canva
- Experience with TikTok Shop UK specifically


WHAT I'M OFFERING

- ?22,000–28,000/month (~£300–400) depending on experience
- 20 hours per week, with clear path to 40 hours after the trial for the right person
- Weekly pay during the 3-month trial, switching to bi-weekly or monthly afterwards
- Long-term role for the right fit — I'm building a brand, not running a project
- After the trial converts to long-term: paid time off and a 13th-month bonus after the first full year


HOW TO APPLY

Read this carefully — I'll automatically reject any application that doesn't follow these instructions. I'm doing this because attention to detail genuinely matters in this role.

1. Subject line: Start with "GREEN BEAR" so I know you read the post properly.

2. In your message, answer these three questions:
a) Which UK or US e-commerce brand do you currently follow on TikTok or Instagram that you think does great social? Give one specific reason why.
b) Walk me through how you'd write a cold outreach DM to a UK micro-influencer (5k–20k followers) who posts about vegan lifestyle. Write the actual DM.
c) What's one thing you'd want to know about Greenbears before your first week, that would help you do this job better?

3. Attach a short Loom or video introduction (max 2 minutes) — I want to hear your spoken English and get a feel for your communication style.

4. Send links to 2–3 social media accounts you've personally managed (your own or a brand's).

Applications without all four elements will not be considered. I'll respond to everyone who applies within 5 business days.

Looking forward to meeting you.

— Blendi
Founder, Greenbears