Shopify E-Commerce & Ads Manager VA

About Us
Fablewear (Fablewear.shop) is a book-themed apparel brand targeting reading communities - BookTok, BookTube, and book lovers who wear their obsession. We're a growing Shopify store looking for someone to take ownership of/assist with day-to-day operations so we can focus on brand and content growth.

What You'll Do
- Manage day-to-day Shopify store operations - product listings, inventory, order tracking, fulfillment coordination
- Run and monitor paid ad campaigns on Meta (Facebook/Instagram) and/or TikTok Ads
- Handle customer service inquiries, returns, and order issues
- Monitor store analytics and flag anything that needs attention
- Research and come up with new design ideas based on current trends

Optionally: help find and vet specialist contractors (ads strategist, designer) if needed


You're a Great Fit If You
-Have hands-on Shopify experience - you've managed a real store, not just taken a course
-Have run Meta or TikTok ad campaigns and understand ROAS, CPM, and basic optimization
-Are comfortable making decisions independently without hand-holding
-Understand niche/lifestyle product marketing - you get that this isn't a generic store
-Are reliable, responsive, and take ownership of results

Nice to Have
-Experience with Klaviyo email flows
-Familiarity with ---------- or other Shopify review apps
-Background in apparel, merch, or fan/community-driven brands
-Experience with Buffer or social media scheduling tools


To Apply
Tell us about a Shopify store you've worked on - what your role was, what results you drove, and any ad campaigns you've managed. Include the niche or type of products if possible. Screenshots of dashboards or results are welcome but not required.