Experienced Digital Marketing Specialist (Real Estate | Funnels & Lead Generation)

Job Title: Experienced Digital Marketing Specialist (Real Estate | Funnels & Lead Generation)

We are seeking a highly experienced Digital Marketing Specialist with proven expertise in real estate marketing, paid advertising, and high-converting funnel systems. The ideal candidate must be confident in their skills, understand what they are doing at a high level, and be able to consistently deliver measurable lead generation results without heavy supervision.

This role focuses on building and managing full-funnel marketing systems—from awareness to conversion—using platforms like Google Local Services Ads, Facebook, Instagram, and short-form video content. Strong execution, strategy, and analytical skills are required.

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Key Responsibilities

* Develop and manage real estate-focused digital marketing campaigns that generate qualified leads
* Build, test, and optimize high-converting funnels for buyers and sellers
* Run and scale paid ads on Google Local Services Ads and Meta (Facebook/Instagram)
* Create engaging content including short-form videos, property tours, and virtual walkthroughs
* Implement personalized video messaging strategies to improve engagement and conversions
* Apply hyperlocal and niche marketing strategies to strengthen local presence
* Optimize Google Business Profile for visibility and lead generation
* Use AI tools to identify and prioritize high-quality leads
* Support offline-to-online marketing efforts using QR codes and print materials
* Track performance data and continuously optimize campaigns for better ROI

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Requirements

* Must be highly experienced in digital marketing and funnel building
* Strong proven track record in paid ads and lead generation campaigns
* Portfolio showing real, measurable results (not theory or basic experience)
* Hands-on experience with Facebook/Instagram ads and Google advertising
* Strong understanding of video marketing and conversion-focused strategies
* Ability to work independently, make decisions, and deliver consistent results
* Must already know how to build, manage, and scale campaigns effectively

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Important Requirement

Applicants must submit an updated resume and a portfolio showcasing proven experience in digital marketing, funnel creation, and successful ad campaigns with real results.

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What We’re Looking For

We are not looking for beginners or assistants. We need someone experienced who already knows how to execute, optimize, and scale marketing systems that generate consistent real estate leads.