Klaviyo Email Marketing & SMS Retention Specialist

Klaviyo Email Marketing & SMS Retention Specialist
Location: Remote
Type: Full-Time / Contract (specify as needed)

About the Role

We're looking for a results-driven Email Marketing & SMS Retention Specialist with deep expertise in Klaviyo to own and scale our retention marketing efforts. You'll be responsible for building, executing, and optimizing email and SMS campaigns that drive customer lifetime value, increase repeat purchase rates, and strengthen brand loyalty across our consumer product portfolio.
This is a hands-on role for someone who lives and breathes Klaviyo, knows how to turn flows into revenue, and understands that retention is where DTC brands win or lose.
What You'll Do

Build, launch, and optimize Klaviyo email and SMS campaigns from strategy through execution
Design and maintain core automation flows: welcome series, abandoned cart, browse abandonment, post-purchase, win-back, replenishment, VIP, and sunset flows
Develop segmentation strategies based on purchase behavior, engagement, and customer lifecycle stage
Run A/B tests on subject lines, send times, creative, copy, and offers to continuously improve performance
Build and maintain campaign calendars aligned with product launches, promotions, and seasonal ---------- nts
Write compelling, on-brand email and SMS copy that converts
Collaborate with design and brand teams to brief and review creative assets
Manage list growth, deliverability, and list hygiene to protect sender reputation
Track and report on key KPIs: open rate, CTR, conversion rate, revenue per recipient, LTV, churn, and SMS-specific metrics
Stay current with email/SMS compliance (CAN-SPAM, TCPA, GDPR) and platform best practices

What You Bring

2+ years of hands-on Klaviyo experience (this is non-negotiable — we want someone who knows the platform inside and out)
Proven track record building flows and campaigns that generated measurable revenue for DTC or e-commerce brands

Strong copywriting skills with an eye for what makes someone open, click, and buy

Experience with SMS platforms (Klaviyo SMS, Postscript, Attentive, or similar)

Solid understanding of segmentation, deliverability, and email/SMS compliance

Comfort with HTML/CSS for email is a plus

Analytical mindset — you make decisions based on data, not hunches

Fluent written and spoken English required (this role involves writing customer-facing copy and communicating directly with our team)

Self-starter who can manage projects independently and meet deadlines without hand-holding

Bonus Points

Experience with Shopify and the broader DTC tech stack
Background in health/wellness, beauty, or home goods categories
Familiarity with reviews platforms, loyalty programs, and CDPs
Experience scaling retention programs from $0 to $1M+ in attributed revenue

How to Apply
Submit your resume along with:

Examples of Klaviyo flows or campaigns you've built (screenshots or case studies welcome)
A short note on a retention campaign you're proud of and the results it drove
Your expected rate or salary range