Real Estate Assistant

Speak English must have Real Estate experience

CRM Management & Data Cleanup
Update and maintain your Buffini CRM, including entering past buyers/sellers and important contacts so that your top 100+ relationships are properly tagged and nurtured.
Input lists of addresses, older contacts, and networking leads you haven’t yet had time to add, ensuring no key relationships slip through the cracks.
Networking Follow-up & Relationship Support
Take photos or scans of business cards you send after events and: add contacts to your CRM, send connection requests via LinkedIn and/or social platforms, and send a pre-approved follow-up email (e.g., “Loved meeting you at the luncheon, let’s connect for a 1:1”).
Track responses inside your email and CRM, flag those who reply, and help set up calls/meetings or prompt you when a handwritten note or personal message is needed.

Email & Calendar Support
Log into your email (with your permission) to manage follow-ups, track replies from networking outreach, and organize relevant communications for you.
Help with calendar coordination so you can move from event to event and call to call without worrying about the before/after admin work.
Social Media & Online Presence
Review and help optimize your current platforms—including your personal Facebook page, the Generations Group page, and any other relevant profiles—to ensure your branding, photos, and messaging are consistent and professional.
Begin posting and nurturing engagement for your Generations Group page and other channels so that your presence reflects the scale of your relationships and experience, even though you don’t currently post much yourself.
Marketing Assets & Design
Create or refine listing presentations, buyer presentations, decks, flyers, and other collateral so they look polished, on-brand, and aligned with your style (and not “baby poop yellow”).
Handle Canva and similar tools so you do not need to spend your high-value time designing; the VA will own the implementation of your vision and feedback.
Website & Landing Pages
Review your current HomeSmart homepage and support creating a simple, effective website or landing page for Generations Group, as well as a dedicated page for Solutions for Generations.
Use examples like Gentle Hearts and similar senior-focused sites as inspiration for Solutions for Generations, ensuring your real estate business and senior solutions cross-link in a way that “all sings together” without overcomplication.
Domain & Asset Utilization
Take inventory of your GoDaddy domains (e.g., AZ Homes Daily, For Sale By Owner–type URLs, etc.) and propose ways to leverage them for lead generation, simple landing pages, or resources that feed into your main businesses.
Senior Solutions & Resource Coordination
Support you in building out the infrastructure for Solutions for Generations, including resources pages, referral listings (e.g., senior living communities, services), and integration of your real estate offerings as part of a full-service transition solution.
Operational Efficiency & Proactivity
Proactively identify administrative, marketing, and follow-up tasks that can be removed from your plate so you stay in your zone of relationship-building, client care, and visibility.
Ask clarifying questions about your networking, events, and systems so follow-up is personalized (e.g., tagging by event, prompting you for specific personal touches), not just generic data entry.
Preferred Qualities
You prefer a VA who:
Has prior experience working with real estate professionals and is comfortable learning and working inside CRMs like Buffini (with access to any training resources you provide).
Has strong written and spoken English, with minimal language barrier, reflecting your very relational, high-touch communication style.
Is comfortable inside email, social media, and basic website platforms (e.g., HomeSmart pages, GoDaddy-connected sites, and simple landing page builders).
Is proactive, a self-starter, and comfortable taking direction like “Here’s what I want, here it is, please do it,” without creating more work for you.
Respects the separation of financials (you already have a bookkeeper and QuickBooks handled) and focuses on operational, marketing, and relationship-support tasks.