Email Automation Specialist — Klaviyo & HubSpot

About SKOMA Digital
SKOMA Digital is a boutique Virtual CDO agency based in Melbourne, Australia. We work as embedded growth partners with a focused portfolio of eCommerce and B2B brands — not just service providers. Our work spans Google Ads, Meta Ads, SEO, email automation, HubSpot CRM, and Shopify CRO.
We operate lean, move fast, and hold ourselves to a high commercial standard. Every person on our team owns their lane and is accountable to the results in it.

The Role
We're looking for an Email Automation Specialist who lives and breathes lifecycle marketing. You'll own the build and ongoing management of automated flows and sequences across Klaviyo (eCommerce clients) and HubSpot (B2B and nonprofit clients). Strategy and briefs come from the Principal Advisor — your job is to bring them to life with precision, clean logic, and sequences that actually convert.
This is a hands-on execution role with real commercial impact. You'll see directly how your work drives revenue for clients.

What You'll Be Doing
Klaviyo

Build and manage core eCommerce flows: Welcome Series, Abandoned Cart, Post-Purchase, Browse Abandonment, Win-Back, VIP, and more
Set up segmentation logic, flow filters, and conditional splits
Build and send campaign emails for promotions, product launches, and seasonal ---------- nts
Monitor flow performance — open rate, CTR, revenue per recipient, unsubscribe rate — and optimise continuously
Maintain Shopify–Klaviyo integration health and custom property mapping

HubSpot

Build email sequences, workflows, and lead nurture automations for B2B and nonprofit clients
Manage contact properties, lifecycle stages, and deal pipeline integrity
Set up and maintain suppression lists, enrollment triggers, and re-engagement flows
Support clients on HubSpot CRM hygiene and list management

General

QA every flow before activation — logic, triggers, delays, splits, and rendering across devices
Work from strategy briefs and Miro flow diagrams to deliver production-ready builds
Flag performance issues and opportunities proactively — don't wait to be asked
Coordinate with the Paid Media and SEO team where email intersects with broader campaigns


What We're Looking For

3+ years Klaviyo experience — building and managing flows for eCommerce brands
2+ years HubSpot experience — workflows, sequences, and CRM management
Deep understanding of Klaviyo segmentation, conditional logic, and flow architecture
Proficient in HubSpot Marketing Hub and Sales Hub
Strong grasp of email deliverability — sender reputation, list hygiene, warm-up practices
Ability to write or edit email copy — clear, brand-aligned, and conversion-focused
Outstanding written English — professional, precise, and client-ready
Detail-oriented: broken triggers, wrong splits, or missed suppressions are not acceptable
Self-managed: you know what needs doing, you do it, and you flag early when something needs input


Bonus Points

Experience with Shopify–Klaviyo custom property builds and catalogue triggers
Familiarity with Kajabi for course or membership email sequences
SMS flow experience alongside Klaviyo email
Knowledge of A/B testing frameworks for subject lines, send times, and content


Tools You'll Use
Klaviyo · HubSpot (Marketing Hub + Sales Hub) · Shopify · Miro · Slack · Asana · Google Workspace

How We Work
Async-first with structured weekly check-ins. You'll receive clear briefs for every build, full access to strategy documentation, and direct communication with the Principal Advisor. We don't micromanage — we hire people we trust and give them the space to perform.
Overlap with AEST (Australian Eastern Standard Time) for at least 4 hours per day is required.