Wedding Sales Planner

We are a UK based street food and events company called Yum Street. We operate at major events, corporate functions and stadiums and are now expanding into premium weddings.
Our wedding offering is designed for high end clients who want something different. Instead of traditional catering, we bring multiple Airstream food units to create a unique and memorable guest experience. This is a new focus area for the business and we are building a dedicated pipeline of wedding enquiries.
This role is focused on helping us build relationships and generate opportunities within the wedding industry. This is not a basic admin role. You will be expected to think, research, communicate and contribute ideas.
Key Responsibilities
• Research and identify wedding planners across the UK including luxury planners, Asian wedding planners, marquee wedding specialists and planners who work on outdoor or estate weddings
• Research and build a database of wedding venues including country houses, estates, barns, dry hire venues, marquee venues and locations that allow external catering
• Research and identify other wedding suppliers such as florists, marquee companies, stylists, photographers and content creators who can introduce or refer business
• Build and maintain an organised CRM style database including contact details, social profiles, notes and follow up dates
• Carry out outreach to wedding planners, venues and suppliers using email, Instagram and LinkedIn
• Write personalised and thoughtful messages that build relationships rather than generic sales messages
• Follow up consistently with contacts and track all conversations
• Identify which venues allow external catering and which planners are most aligned with our offering
• Suggest new ideas and approaches to generate wedding leads and partnerships
• Assist with creating social media content ideas focused on weddings including Instagram posts, reels and story concepts
• Help position Yum Street as a premium and unique wedding supplier through messaging and content
• Monitor competitor activity in the wedding catering and mobile food space and report insights
• Support the creation of a wedding supplier pack by gathering information, ideas and content
• Track activity and results on a weekly basis including outreach, responses and opportunities generated
Key Experience Required
• Experience in lead generation, outreach or sales support
• Experience researching and building contact lists or databases
• Strong written English with the ability to write natural and engaging messages
• Experience using Instagram, LinkedIn or email for outreach
• Comfortable using spreadsheets or CRM style systems to track work
• Ability to work independently and manage time effectively
• Experience working with UK or international clients is preferred
• Interest in weddings, events or hospitality is a strong advantage
• Basic content creation skills such as Canva or social media posting is useful but not essential
The Type of Person This Role Suits
• Someone who enjoys finding and connecting with people
• Someone who is naturally curious and willing to research beyond basic information
• Someone who is confident communicating and not afraid to reach out to new contacts
• Someone who takes ownership of their work and wants to contribute to results
• Someone who can think independently and suggest ideas rather than waiting for instructions
• Someone who is organised and consistent with follow ups
• Someone who wants to grow into a more senior sales or marketing role over time

This role is ideal for someone who wants to move beyond basic VA work and be part of building a real sales pipeline within a growing business