Virtual Assistant – Social Media Growth & Video Content Specialist

We are looking for a creative and data-driven Virtual Assistant to lead our social media execution and growth strategy.

This is not just a content creation role—your primary goal is to convert attention into engagement and leads.

Key Responsibilities:
• Edit short-form video content (Reels, TikTok, etc.)
• Prepare and schedule ready-to-post content across platforms
• Develop and maintain monthly content calendars aligned with business goals

• Analyze performance trends and optimize content for:
o Watch time
o Shares
o Saves
o Follower growth
• Identify and replicate high-performing content formats
• Support creation of creatives tied to campaigns (recruitment, client growth, brand awareness)
• Continuously improve content strategy based on analytics

Success Metrics:
• Increase in watch rate (retention %)
• Growth in shares, saves, and followers
• Conversion of followers into warm leads
• Consistency and quality of posted content

Ideal Candidate:
• Strong video editing skills (CapCut, Premiere, etc.)
• Deep understanding of social media algorithms and trends
• Data-driven mindset (can interpret analytics and adjust strategy)
• Ability to move fast and produce consistent output
• Abilities to review trends to generate value based content' so much so you will notice we want you to put trend to value in the subject heading if you are interested
• Experience in healthcare or educational content is a plus

Important:
If your focus is only on making content and not driving results, this role is not a fit.