SMS Lead Gen Manager (Home Services, Pay-Per-Lead)

We run an SMS-based lead gen system for home services (gutters, tree removal, fencing/decking).
You will own the full operation: lead supply, buyer onboarding, routing, and performance.

Your job:

* Keep leads flowing at scale (aged leads)
* Keep buyers active, profitable, and increasing spend
* Ensure fast routing, no lead waste, no downtime
* Manage all SMS + tracking systems

Success = leads never run out, buyers stay, revenue compounds.

?

Initial Questions / Tasks

Keep answers short and practical.

1. Lead Supply

* 3 sources for aged leads
* Cost + volume
* Where you’d start

2. Buyer Acquisition

* How you get 10 buyers in 7 days
* Channels + pitch

3. SMS Flow

* Write a 4–6 message sequence
* Goal: response ? connect to contractor

4. Routing

* How you distribute leads across buyers
* How you avoid overlap + slow replies

5. Quality + Retention

* What’s a “good” lead?
* What you do when a buyer complains

6. Scaling

* How you reach $50K/month

7. Tech

* Tools you’d use