Senior Operations & Automations Specialist

Senior Operations & Automations Specialist

About Us

Overcome Media is a fast-growing digital marketing agency in the United States. We help blue-collar businesses, such as roofing, junk removal, HVAC, lawn care, dumpster rental, and construction, grow with performance marketing and video content. We're a team of 8. You'd be our 9th hire and one of the most important we'll make this year.

The Role

You'll own every back-end system, integration, and report that connects our clients' leads to their revenue, and you'll build our full attribution and reporting system from the ground up alongside our CEO.

Primarily back-end. Minimal client contact.

You'll work directly with Austin (CEO) for direction and weekly working sessions, and with Gabriel (our media buyer) on clean handoffs between tracking and campaigns.

What You'll Do

Build and maintain ---------- and Zapier workflows connecting client CRMs (JobNimbus, ServiceTitan, Pipedrive, HubSpot, GoHighLevel, Housecall Pro, Jobber, and others) to our tracking and reporting stack
Install GA4, GTM, Meta Pixel/CAPI, and call tracking on every client
Push offline conversions from client CRMs back to Google Ads and Meta so campaigns optimize on real revenue, not form fills
Build dashboards that answer "which marketing dollar made which sales dollar?"
Build our lead-lifetime reporting system (tracks revenue across months, not just by calendar month)
Onboard every new client's back-end
Document every buildout as a reusable SOP in ClickUp
Troubleshoot broken integrations fast
You're the Right Person If You

Have 5+ years building marketing ops and automation systems, ideally at an agency
Are fluent in ---------- (or Zapier/n8n), GA4, GTM, Meta Pixel/CAPI, and Google Ads conversion tracking
Have integrated 5+ different CRMs and pushed offline conversions back to ad platforms multiple times
Can architect solutions from vague direction — we give you the what, you figure out the how
Have experience using AI tools (ChatGPT, Claude, or similar) to build workflows, debug integrations, or accelerate your work, or the willingness and curiosity to learn fast. We use AI daily and expect you to as well.
Write clearly and work well async
Own your work and don't need daily check-ins
Bonus: SQL or BigQuery for the reporting layer.

Your First 90 Days

Month 1: Audit every active client. Get top 5 ad-spend accounts pushing offline conversions back to Google and Meta.
Month 2: Document the Overcome Media attribution playbook. Build the Looker Studio template library.
Month 3: Lead-lifetime reporting live for at least 5 clients. Gabriel is back to 90%+ media buying.
Hit the scorecard, convert to full-time. Miss it, we part ways clean.

Why This Role Exists

Our media buyer is stretched across automation work that should be its own seat. We're not patching a gap we're building the attribution and reporting system that becomes our agency's biggest competitive advantage.

How to Apply

Send:
A 2–3 minute Loom walking us through the most complex cross-system workflow you've built
A list of every CRM you've integrated and what you connected it to
One paragraph: "A client uses JobNimbus. They want to know which Google Ads keyword produced their last $50K in revenue. How would you set that up?"