Performance Marketing Specialist (Patient Acquisition – TMJ Focus)

Performance Marketing Specialist (Patient Acquisition – TMJ Focus)

We are seeking a results-driven marketer to help grow our dental practice by generating qualified leads for TMJ and chronic pain treatments.

This role requires someone who understands how to turn paid traffic into booked patient appointments.

What You’ll Do

Plan and execute campaigns across Meta Ads and Google Ads
Create and test messaging targeting pain-related conditions
Optimize landing pages and lead funnels
Manage retargeting campaigns
Monitor key metrics (CPL, CPA, conversions)
Provide insights and recommendations for scaling

What Success Looks Like

Reliable lead generation for TMJ services
Decreasing cost per lead and improved conversion rates
A clear, optimized funnel from ad to appointment
Continuous testing and performance improvements

Requirements

Experience in healthcare or pain-related marketing
Proven ability to generate local leads via paid ads
Strong understanding of conversion-focused marketing
Ability to analyze and optimize campaign performance

Preferred

Experience with high-value healthcare services
Funnel and landing page optimization skills
Copywriting experience
Knowledge of compliance in healthcare advertising

To Apply
Please provide:

Campaign examples and results
Cost metrics (CPL/CPA)
Explanation of what worked

Compensation
Flexible structure based on experience and results.

Required Question
“How would you generate 20 TMJ patients in 30 days?”