Performance Marketer (Healthcare Lead Generation – TMJ & Pain Relief)

Hiring: Performance Marketer (Healthcare Lead Generation – TMJ & Pain Relief)

We are a growing dental practice focused on helping patients with TMJ and chronic pain achieve long-term relief. We’re looking for an experienced performance marketer who can generate qualified patient leads and turn ad spend into booked appointments.

Role Overview
You will be responsible for driving consistent, high-quality patient leads through paid advertising and optimizing the full funnel from click to appointment.

Key Responsibilities

Build and manage campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search + Display/Retargeting)
Develop and test messaging focused on pain points (jaw pain, headaches, sleep issues)
Optimize landing pages and conversion flow
Set up and manage retargeting strategies
Track and report on CPL, CPA, and booked appointments
Continuously test and improve campaign performance

Success Metrics (First 60–90 Days)

Consistent flow of qualified leads
Improving cost per lead and cost per booked patient
Structured funnel (ads ? landing page ? follow-up)
Ongoing testing and optimization

Required Experience

Background in healthcare lead generation (chiropractic, TMJ, physical therapy, chronic pain, etc.)
Proven results with Meta and/or Google Ads
Experience generating local service leads
Strong understanding of patient psychology and pain-driven marketing

Preferred Skills

Experience with high-ticket or insurance-based services
Funnel building and landing page optimization
Copywriting for pain-related offers
Basic knowledge of healthcare ad compliance

Application Requirements
Please include:

1–2 campaign examples (screenshots or case studies)
Cost per lead or acquisition
Brief explanation of results and strategy

Compensation
Flexible (hourly or retainer) with performance-based incentives.

Required Question
“If you had to generate 20 new TMJ patients in 30 days, what would your strategy be?”