Digital Marketing & Virtual Assistant (Women’s Health Clinic)

Hello,
I run a private women’s health physiotherapy clinic in Australia, specialising in pregnancy, postpartum recovery, pelvic health, and general wellbeing.
I am looking for a reliable, detail-oriented, and proactive Digital Marketing & Virtual Assistant to support the clinic’s online presence, content creation, and patient onboarding experience.
This role is focused on making the clinic look professional, consistent, and easy to engage with online, while ensuring patients have a smooth and well-supported experience from enquiry to booking.

Primary Responsibilities (Main Focus)
1. Content Creation & Social Media
Edit short-form videos (Reels) for Instagram and Facebook
Create clean, professional Canva graphics
Write clear, educational captions
Turn one idea into multiple content pieces
Schedule and post consistently
Maintain a structured content calendar

2. Website & Online Presence
Improve and update the clinic website (layout, clarity, flow)
Upload and format blog posts or landing pages
Ensure the website is easy to navigate and encourages bookings

3. Google Business & Visibility
Post updates and keep the profile active
Support patient review generation
Improve overall presentation and engagement
Secondary Responsibilities (Support Role)

4. Marketing Support & Growth
Assist with Facebook/Instagram ads (setup, monitoring, basic optimisation)
Suggest content ideas based on trends or patient needs
Support promotion of services such as Telehealth

5. Patient Experience & VA Support
Respond to simple enquiries (with guidance/templates)
Help guide new patients on what to expect before their appointment
Ensure onboarding communication is clear and consistent
Support alignment between messaging, website, and patient experience

6. Organisation & Systems
Help organise marketing materials and content folders
Keep a simple content and task calendar
Suggest improvements to workflows over time

What I’m Looking For

Strong Canva and visual design skills (not beginner level)
Experience editing short-form video content (Reels/TikTok)
Good written English (clear, simple, professional)
Experience with social media content and scheduling
Organised, reliable, and able to follow direction
Able to take initiative and think ahead

Highly desirable:
Experience in healthcare, wellness, or fitness
Basic understanding of ads, SEO, or website optimisation
Comfortable communicating with clients/patients in a professional manner

Important
This is an execution-focused role with growth potential. I value clean, polished work, not rushed or cluttered output.
You will be given direction and ideas, your role is to turn them into high-quality, consistent output, while supporting the overall patient experience.

Success will be measured by:
Consistent, high-quality content
A clean and professional online presence
Clear and supportive patient communication
Improved engagement and visibility

Hours & Pay
10–20 hours per week
Flexible schedule
Pay based on experience
Long-term role with growth opportunities

To Apply
Please include the following:
A short introduction about yourself
Examples of your work (required):
Canva designs
Social media posts
Video editing work (Reels/TikTok preferred)
Applications without examples will not be considered.

Your experience with:
Social media management
Ads (Facebook/Instagram)
Websites or SEO (if applicable)

Short task (required):
Write a short Instagram caption educating women on postpartum recovery OR pelvic health.
Keep it simple, clear, and supportive
Write as if speaking directly to a patient

(Optional but strong):
A short message you would send to a new patient after they have booked an appointment, explaining what to expect.
Include the word “Harmony” in your application.