Marketing Manager

Lead Manager - Commercial Real Estate Investment Firm

Company Overview

**Irongate Investors** is a commercial real estate investment firm focused on sourcing off-market and distressed opportunities across Florida. We target retail, industrial, multifamily, and land opportunities with a focus on converting lead flow into closed transactions.

This is not an admin role.
This is a pipeline and revenue role.

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Position Title

**Lead Manager**

Role Summary

We are hiring a Lead Manager to own outbound calling, appointment setting, lead/data management, and campaign execution across our acquisitions pipeline.

Your mission is simple:

Generate conversations ? Set appointments ? Manage campaigns ? Organize pipeline ? Create opportunities

This role requires someone organized, proactive, metrics-driven, and comfortable using phones, CRMs, spreadsheets, and marketing software.

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Core Responsibilities

1. Outbound Calling (Primary Focus)

Heavy daily outbound calling to commercial property owners, brokers, and decision makers.

Responsibilities include:

* Cold calling targeted lists
* Re-engaging aged leads
* Following up with prior conversations
* Qualifying seller motivation, timing, and property details
* Building relationships through consistent outreach
* Logging accurate notes and next steps

Primary KPI:Calls made, conversations, appointments set

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2. SMS & Email Campaign Management

Help execute and manage outbound marketing campaigns designed to generate inbound seller and broker opportunities.

Responsibilities include:

* Launch SMS campaigns to targeted property lists
* Manage cold email outreach campaigns
* Upload and organize lead lists
* Monitor deliverability and response rates
* Respond quickly to inbound replies
* Route hot leads into the pipeline immediately
* Assist with messaging tests and campaign improvements
* Track results by list, market, and campaign source

Primary KPI: Leads generated from SMS and email channels

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3. Appointment Setting

Turn conversations and campaign responses into qualified meetings for ownership.

Responsibilities include:

* Schedule seller calls
* Set broker meetings
* Confirm appointments
* Send reminders
* Reduce no-shows through follow-up
* Keep calendars full of qualified opportunities

Primary KPI: Appointments held

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4. Lead & Data Management

Own the cleanliness and usefulness of pipeline data.

Responsibilities include:

* Manage CRM daily
* Update lead statuses, notes, and next actions
* Import/export lead lists
* Clean duplicates and bad records
* Segment lists by asset type, geography, distress level, ownership type
* Maintain organized lead flow across all channels

Primary KPI: Clean pipeline + accurate data

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5. Follow-Up Engine

Most deals come from consistent follow-up.

Responsibilities include:

* Call back warm leads
* Follow up with SMS/email responders
* Recycle old opportunities
* Maintain multi-touch follow-up cadence
* Ensure no quality lead is neglected

Primary KPI: Re-engaged opportunities

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6. Reporting & Accountability

Provide daily and weekly scoreboards.

Track:

* Calls made
* Contacts reached
* Conversations
* Appointments set
* SMS responses
* Email responses
* Leads added
* Opportunities advanced

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Ideal Candidate

* Strong phone presence
* Comfortable cold calling daily
* Organized and detail-oriented
* Competitive and KPI-driven
* Fast learner
* CRM proficient
* Familiar with SMS and email outreach systems
* Real estate experience preferred
* Commercial real estate experience a plus
* Familiar with AI tools a plus

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Success by Day 90

* Consistent outbound calling rhythm established
* SMS and email campaigns running weekly
* Reliable appointment flow each week
* CRM fully organized
* No stale leads sitting untouched
* Ownership focused on live opportunities instead of chasing follow-up

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Compensation

Base pay + performance incentives tied to appointments, qualified opportunities created, and deals closed.

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Final Note

If you perform well:

* Pipeline grows
* Opportunities increase
* Revenue follows