Growth / Performance Marketing Specialist

The Role

We’re hiring a Growth / Performance Marketing Specialist to own the data-driven side of our marketing. While our Content Creator handles the creative output, you’ll focus on where and how that content (and paid media) drives actual results. You’ll run paid campaigns, optimize our app store presence, analyze performance data, and build the acquisition funnels that scale our apps. This role is equal parts analytical thinking and hands-on execution.

What You’ll Do

Paid Acquisition & Ads (40%)

• Plan, launch, and optimize paid ad campaigns across Apple Search Ads, Google Ads (UAC), and Meta Ads
• Manage ad budgets and allocate spend based on CPI (cost-per-install) and ROAS targets
• A/B test ad creatives, audiences, placements, and bidding strategies
• Work with the Content Creator to develop high-performing ad creatives from organic content
• Explore additional channels: TikTok Ads, Unity Ads, influencer paid partnerships

App Store Optimization — ASO (25%)

• Optimize app store listings for both App Store and Google Play (keywords, titles, descriptions)
• Plan and run screenshot and icon A/B tests to improve conversion rates
• Monitor keyword rankings and competitor listings
• Coordinate app store assets with new feature releases and updates

Analytics & Reporting (20%)

• Track and report on key metrics: downloads, CPI, retention rates, LTV, ROAS, funnel conversion
• Set up and manage analytics tools (Firebase, Adjust, AppsFlyer, or similar)
• Build dashboards and weekly/monthly reports showing what’s working and what needs adjustment
• Use data to identify growth opportunities and inform content and ad strategy

Growth Strategy (15%)

• Develop and execute user acquisition strategies across organic and paid channels
• Identify and test new growth channels: cross-promotion, partnerships, referral programs
• Research competitor marketing strategies and industry benchmarks
• Collaborate with the founder on launch plans for new apps in the pipeline
Requirements
• 2–4 years of experience in performance marketing, growth marketing, or user acquisition
• Hands-on experience running paid campaigns on at least two of: Apple Search Ads, Google UAC, Meta Ads
• Strong understanding of mobile app metrics: CPI, ROAS, LTV, retention, funnel conversion
• Experience with App Store Optimization (ASO) for App Store and/or Google Play
• Comfortable with analytics tools and data-driven decision making
• Proficient in Excel/Google Sheets for reporting and data analysis
• Ability to manage budgets and report on spend efficiency
• Strong written and verbal communication skills
• Self-starter who can work independently and prioritize without hand-holding

Nice to Have

• Experience in mobile gaming or app marketing specifically
• Familiarity with attribution platforms (Adjust, AppsFlyer, Branch, Singular)
• Experience with Firebase Analytics, Google Analytics, or Mixpanel
• Knowledge of TikTok Ads or in-app ad networks (Unity Ads, ironSource, AdMob)
• Understanding of mobile app monetization models (IAP, subscriptions, ad revenue)
• Experience with influencer marketing campaigns and measuring their ROI

What We Offer

• Flexible remote work — full-time or part-time arrangement available
• Ownership of the growth function — you’ll build this from scratch
• Work across multiple app titles with varied audiences and strategies
• Opportunity to grow into a marketing lead role as the studio scales
• Direct access to the founder — fast decisions, no red tape
• Performance bonuses tied to growth milestones (negotiable)

How to Apply

Send us the following:

• A brief intro about yourself and your experience in performance/growth marketing
• Examples of campaigns you’ve managed — what platforms, what budgets, what results
• Any case studies, dashboards, or reports you can share (anonymized is fine)
• Your expected monthly salary and availability (full-time or part-time)

Bonus: Tell us how you’d approach launching a paid acquisition campaign for a new mobile game with a limited budget (?50,000/month ad spend). We want to see how you think.