Social Media Specialist US Wellness & Lifestyle Brand

About Us
We are a fast-growing US wellness and lifestyle brand looking for an experienced Social Media Specialist to help grow our online presence, strengthen our brand voice, and create content that drives engagement and sales.

We are not looking for someone who only posts content. We want someone who understands the particularities of each platform, knows how content performs differently across channels, and can bring strategy, insight, and execution.

Role Overview
You will be responsible for planning, creating, and managing content across our social media channels, while helping us improve performance through better ideas, stronger execution, and platform-specific strategy.

Responsibilities

Plan, create, and schedule content across platforms such as TikTok, Instagram, and Facebook
Adapt content and messaging based on each platform’s audience, trends, and format
Develop ideas for reels, short-form videos, stories, carousels, and static posts
Monitor trends, competitor activity, and content opportunities
Track performance metrics and identify what is working, what is not, and what should be improved
Support community engagement and brand presence across channels
Collaborate with our team on launches, promotions, and campaigns

Requirements

Proven social media experience is mandatory — you must have managed social media for a brand or agency
A CV is mandatory
Strong understanding of Meta platforms, including how content strategy differs across each platform
Ability to explain why certain content performs well on one platform and not another
Experience with content planning, performance analysis, and growth strategy
Strong copywriting, ideation, and communication skills
Organized, proactive, and comfortable working independently

Important
This role is for someone with real hands-on experience and platform-specific insight.
Applications from candidates who only have basic posting experience, without strategy or performance understanding, will not be considered.

The Offer

Part-time: 3–4 hours per day
Salary: Based on experience
Long-term opportunity with a supportive US-based team

How to Apply
Please send the following to ----------
:

Your CV
A short video introduction
Examples of accounts or brands you’ve managed
A brief summary of results achieved
A short note explaining how your strategy differs across TikTok, Instagram, and Facebook

Applications without a CV and relevant experience will not be considered.