Senior Email Marketing Strategist

About Hustl
Hustl is a multi-eight-figure ecommerce holding group. We're a lean, AI-native operation. Claude and other AI tools do a lot of the heavy production work, so our team is focused on strategy, judgment, and taste.

The Role
We're looking for a senior email strategist who has personally driven 7+ figures in email revenue at a serious DTC brand or agency. You won't be hand-designing every email or writing every line of copy. Claude will. Your job is to be the brain: strategy, segmentation, flows, offer architecture, testing roadmap, and knowing what "good" looks like so you can direct the AI to produce it.

This is a rare role where deep email expertise gets multiplied by AI. If you've been frustrated watching juniors take forever to build flows you could have architected in an hour, this is built for you.

What You'll Own
- Full lifecycle strategy: welcome, abandonment, post-purchase, win-back, VIP, replenishment
- Campaign calendar and promotional strategy tied to our merchandising and launch schedule
- Segmentation architecture, list hygiene, deliverability, and sender reputation
- A/B and multivariate test roadmap across subject lines, offers, creative, and send timing
- Directing Claude to produce copy, design briefs, and flow logic. You review, edit, and raise the bar
- Reporting, forecasting, and attributing email's contribution to revenue
- Working closely with the CRO, paid, and merchandising teams so email is aligned with site-wide strategy

Must-Haves
- 2+ years in email marketing with at least one senior or lead role at a DTC brand or top-tier agency
- Demonstrable 7-figure (ideally 8-figure) email revenue track record. You can walk us through the accounts, programs, and numbers
- Deep experience with an Email Service Provider (ESP). An ESP is the platform you use to send, automate, and track email campaigns. Examples: Klaviyo, Mailchimp, Attentive, Sendlane, ---------- , HubSpot, ActiveCampaign. Klaviyo expertise strongly preferred
- Strong grasp of deliverability, DMARC, SPF, DKIM, warming, and inbox placement
- Sharp design sensibility. You can look at an email and tell us exactly why it will or won't convert
- Analytical: comfortable with cohort analysis, LTV, and attribution
- Comfortable working with AI tools daily. Ideally already using Claude, ChatGPT, or similar to accelerate your workflow
- You're opinionated, fast, and prefer shipping to perfecting

Nice-to-Haves
- Ecommerce / DTC physical product experience (not SaaS-only)
- Seasonal or holiday-driven category experience
- SMS strategy experience
- Basic HTML or Liquid literacy for when something needs a tweak Claude can't handle
- Prior experience building prompt libraries or AI SOPs

How We Work
- Remote, async-first
- We use Claude heavily. You'll be expected to lean into it, not resist it
- We move fast. Perfect is the enemy of shipped
- Compensation is competitive and weighted toward senior operators who can own an entire function

How to Apply
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