Google Ads Specialist (PPC) – High-Intent Lead Gen for DFW Roofing

TITLE:
Google Ads Specialist – Storm / Hail Roofing (High-Intent Lead Gen)

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DESCRIPTION:

I run a roofing company in Dallas–Fort Worth (Texas, USA) focused on hail and storm-driven work.

This is NOT a normal Google Ads role.

This is an event-driven system. Campaigns must be adjusted based on active storm areas, not fixed locations. The goal is simple:

Generate inbound calls and inspections from homeowners with storm damage.

Not traffic. Not impressions.

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OBJECTIVE

Generate inbound calls and inspections from high-intent search traffic related to roofing, storm damage, and insurance-related issues.

The exact keyword strategy will be determined and refined by the specialist based on real data and performance.

Primary KPI:

* Cost per lead
* Inbound calls

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SCOPE

1. Initial Build ($400 Setup):

* Build a Google Search campaign focused on storm/hail services
* Use exact + phrase match only (no broad match)
* Create a strong negative keyword list from day one
* Set up polygon (custom shape) targeting based on storm/hail maps
* Configure call + form tracking (GoHighLevel)
* Launch and verify that leads are coming in

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2. Ongoing Management ($100/Week):

* Adjust targeting based on active storm areas
* Review search terms and eliminate wasted spend
* Add negatives (jobs, DIY, low-intent traffic)
* Make small bid adjustments
* Monitor lead quality (not just volume)

No major changes without approval
No unnecessary restructuring

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COMPENSATION

* $400 setup (one-time)
* $100/week ongoing management

Performance Bonus:

* 1% of gross revenue from Google Ads leads
* Applies after first $20,000/month in ad-generated revenue
* Leads must be tracked through dedicated Google Ads call tracking or form submissions
* Only verified and attributed leads are counted

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AD SPEND

* Budget will scale based on storm activity
* Must be able to manage high-CPC traffic efficiently

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REQUIREMENTS

* Experience running Google Ads for roofing, restoration, or local service businesses
* Strong understanding of:

* match types
* negative keyword strategy
* high-CPC lead generation
* Must understand event-based campaigns, not steady campaigns

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FILTER (MANDATORY)

To apply, include:

1. How would you target a neighborhood after a hail storm?
2. How do you prevent wasted spend in high-CPC campaigns?
3. Start your message with the word “STORM”

Applications that do not follow these steps will be ignored.

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FINAL NOTE

This is a precision role.

If your approach relies on:

* broad match
* radius targeting
* “set and forget” automation

do not apply.

I’m looking for someone who treats ad spend like their own money and knows how to control it.