Marketing & Social Media Manager

Marketing & Social Media Manager (Content + Strategy)
Remote | Full-Time | Eastern Time Hours
Effortless Beauty is a luxury bridal hair and makeup company based in Tennessee, USA, serving Knoxville, Chattanooga, Nashville, and surrounding areas.
We are growing quickly and looking for a Marketing & Social Media Manager who can own our content from strategy ? direction ? execution.
This is not a basic VA or content posting role.
You will help guide what content gets created, work with our team to capture it, and turn it into polished, on-brand media across platforms.
We are looking for someone long-term who wants to grow with the company.

Compensation
Starting at $7/hour
Full-time (40 hours/week)
Opportunity for growth based on performance

What You’ll Do
Content Direction & Strategy
Turn marketing plans into clear weekly content direction
Tell our team exactly what content to capture (weddings, trials, headspa, behind-the-scenes, etc.)
Ensure content aligns with brand and marketing goals
Content Creation & Social Media
Create and post content for:
Instagram
TikTok
Pinterest
(YouTube in the future)
Edit videos, design graphics, and write engaging captions
Maintain a cohesive, elevated, on-brand feed
Marketing & Campaign Execution
Create and send email newsletters
Support promotions, launches, and seasonal campaigns
Ensure consistent messaging across all channels
Organization & Systems
Organize and maintain media (photos, videos, content library)
Create simple systems for storing and reusing content
Improve workflows over time
Performance & Optimization
Track engagement, reach, and performance
Adjust content strategy based on results
Use AI tools to increase speed and output

Who This Is For
You’re a strong fit if you:
Think like a marketer, not just a content creator
Have a strong eye for clean, elevated, cohesive branding
Are organized, proactive, and detail-oriented
Can confidently give direction to a team
Enjoy both creative work and structured systems
Are excited about using AI tools to work faster and smarter

Requirements
Experience in marketing, content creation, or social media
Design/editing skills (Canva, Adobe, CapCut, or similar)
Familiar with Instagram, TikTok, and other platforms
Strong communication skills
Comfortable working Eastern Time hours
Reliable internet

What Success Looks Like
Content is consistent, strategic, and on-brand
The team knows exactly what content to capture
Social media is growing in engagement and reach
Media is organized and easy to access
Marketing runs smoothly and efficiently

How to Apply (Required)
1. Video (2–3 minutes)
Please answer:
Why you are interested in this role
Your experience with content/marketing
Your experience with AI tools
Why you’d be a great fit
Your work style in one sentence
2. Written Responses
Answer the screening questions provided.
???? Applications without a video will not be considered.