Marketing Performance Creative Specialist

We are a personalized party supply and gift business based in Canada. We create custom products - face cutouts, cupcake toppers, party banners, and more - that help people celebrate the people they love. We're a growing brand with a loyal customer base, and we're now ready to scale our reach through paid social advertising.

The Role
We're looking for a creative, driven Performance Creative Specialist who can produce high-quality marketing stills and video content that drives real traffic and conversions through Facebook and Instagram ads. This isn't just a design role - we need someone who thinks like a marketer, creates like a storyteller, and uses AI tools to work smarter and faster.
This role is a full-time position, but we are willing to consider part-time for the right candidate.

What You'll Do

Ad Creative Production
- Design scroll-stopping static ad creatives for Facebook and Instagram (product-focused, lifestyle, promotional)
- Produce short-form video ads — reels, slideshow ads, UGC-style clips, and product showcases
- Create multiple creative variants per campaign for A/B testing
- Edit and format content across all required ad dimensions and placements

AI-Powered Workflows
- Use AI tools to scale creative output efficiently
- Leverage AI to produce lifestyle mockups, background variations, and motion content without full photoshoot budgets
- Stay current on emerging AI creative tools and bring new efficiencies to the workflow

Performance Collaboration
- Interpret ad performance data and translate it into creative decisions (e.g., low hook rate = rethink opening 3 seconds)
- Work closely with the business owner to align creative with campaign goals
- Maintain consistent brand voice: warm, celebratory, personal, across all content

What We're Looking For

- Proven experience creating content specifically for Facebook/Instagram paid ads (not just organic)
- Strong portfolio showing both design and video work - ideally with performance context (engagement, results)
- Proficiency in at least two of: Canva, Adobe Premiere, CapCut, After Effects
- Active user of AI creative tools or genuinely eager to build that skill
- Self-directed - able to take a brief and deliver without heavy hand-holding
- Strong eye for design, color, and composition with attention to brand consistency
- Experience in product-based businesses, eCommerce, or lifestyle brands is a big plus
- Excellent written communication skills in English

Nice to Have

- Experience with Meta Ads Manager or understanding of how ad creatives are structured and tested
- Knowledge of copywriting hooks and CTA placement for ad formats
- Experience with celebration, party, gift, or lifestyle niches

How to Apply

Please submit the following with your application:
- Your portfolio or links to ad creative work (static and video)
- A brief note (3–5 sentences) about why this role is a fit for you
- A list of AI tools you currently use in your creative workflow

Further details will be shared after initial review. Looking forward to meeting the right candidate!