Premium Social Media Manager (Luxury Home Builder | Lead Generation Focus)

Cogan Custom Homes
Marsden Cove, Whang?rei, New Zealand

We are a well-established, high-end custom home builder with over 30 years’ experience, specialising in architecturally designed waterfront and canal homes across Northland.

Our work is premium. Our clients are discerning. And our marketing needs to reflect that.

We are looking for a skilled, proactive Social Media Manager to take ownership of our online presence and help generate genuine, high-quality enquiries.

This is a long-term, part-time role for someone who can think strategically, execute independently, and take pride in building a premium brand.

Hours & Pay

• 15–20 hours per week
• Flexible (overlap with NZ business hours preferred)
• $10–$15 NZD/hour (based on experience and results)

Your Role

• Manage and grow our Instagram and Facebook accounts
• Plan, create, and schedule high-quality content using our professional photos and videos
• Write captions that position us as the premium waterfront home experts
• Promote our new waterfront show home and key projects to generate enquiries
• Support and improve our Google presence (local SEO, keywords, Google Business profile, reviews)
• Help improve our visibility for high-end home building searches in Northland
• Track performance weekly and suggest improvements that drive real leads—not just likes

How We Work

We operate on an 80/20 ownership model:

• We provide strategy, direction, brand assets, and approvals
• You take ownership of execution, ideas, and day-to-day management

We are not looking for someone who just follows instructions.
We want someone who thinks, improves, and takes initiative.

What We’re Looking For

• Proven experience managing and growing social media accounts (links required)
• Strong copy writing and content creation skills
• Excellent eye for premium branding and visual storytelling
• Ability to work independently and meet deadlines
• Working knowledge of SEO and Google tools (especially for local businesses)
• Reliable, organised, and proactive communicator

Bonus (Not Required)

• Experience in real estate, construction, architecture, or luxury brands
• Video editing / Reels experience
• Event or launch promotion experience

IMPORTANT – How to Apply

To be considered, your application must include:

Links to at least 2 social media accounts you have managed (include results if possible)
A short explanation of how you would grow a high-end home builder’s Instagram
One specific example of when you took initiative and improved results
Briefly explain how you would improve our visibility on Google for:
“custom waterfront homes Northland”
Start your application with the word: Waterfront
Loom Video (Max 5 minutes – camera on)

Please record a short Loom video answering:

Your experience managing social media accounts (especially premium/lifestyle/real estate/construction)
How you would adapt our brand voice to attract serious, high-end enquiries
A time you took initiative and improved results
The tools you use for content, scheduling, and analytics—and why
Shortlisting & Next Step

We will shortlist the top 3 candidates and invite you to complete a paid test task ($75–$100 NZD).

You will be asked to promote our new waterfront show home as if you were already part of the team.

We are looking for initiative, creativity, and premium positioning that generates real interest and enquiries.

This is a long-term opportunity for someone who wants to grow with a high-end brand and take pride in their work.

If that sounds like you, we’d love to hear from you.