Lead Generator / Marketing Specialist

Role Overview

The Lead Generator / Marketing Specialist will be responsible for identifying, attracting, and nurturing potential clients through various outbound and inbound marketing strategies. This role is ideal for someone who is proactive, tech-savvy, and highly organized.

Key Responsibilities
Generate qualified leads through outbound efforts (email campaigns, cold calling, social media outreach)
Conduct research to identify potential clients and target markets
Manage and maintain lead databases and CRM systems
Execute and optimize email marketing campaigns
Assist in developing marketing strategies to increase brand visibility
Track, analyze, and report on campaign performance
Coordinate with the sales team to ensure smooth lead handoff
Schedule meetings with prospective clients

Requirements
Proven experience in lead generation, marketing, or similar role
Strong written and verbal English communication skills
Experience with CRM tools and marketing platforms
Familiarity with email automation and outreach tools
Highly organized with strong attention to detail
Self-starter with the ability to work independently
Reliable internet connection and personal computer

Nice to Have
Experience in legal, real estate, or service-based industries
Knowledge of SEO and digital marketing strategies
Experience using tools like Clay, Smartlead, or similar platforms

Compensation & Benefits
Competitive salary (based on experience)
Performance-based bonuses
Opportunity for growth and advancement
Long-term, stable remote position