Influencer Marketing & UGC Specialist

We’re looking for an experienced Influencer Marketing & UGC Specialist to join our team and support multiple brands across a variety of industries. This role is heavily focused on sourcing, outreach, and managing relationships with creators who can produce high-performing content for ads and organic campaigns.

This is not an entry-level role. We’re looking for someone who truly understands what makes a strong creator and can execute at a high level daily.

Responsibilities:

Source high-quality influencers and UGC creators daily across TikTok, Instagram, and YouTube

Conduct consistent daily outreach across multiple brands

Identify creators who are a strong fit based on audience, engagement, and content style

Manage gifting and affiliate-based campaigns from sourcing through execution

Track conversations, rates, and campaign progress

Stay up to date with TikTok and Instagram trends and apply them to sourcing strategy

Assist in identifying creators for paid campaigns with strong conversion potential

Requirements:

Minimum 3 years of experience in influencer marketing (sourcing + outreach required)

Proven ability to source large volumes of relevant creators daily without sacrificing quality

Strong understanding of what makes a good influencer for ads vs organic content

Experience running gifting and affiliate campaigns

Familiarity with TikTok and Instagram trends and how they impact performance

Experience working with YouTube influencers

Strong attention to detail and ability to evaluate engagement, audience, and content quality

Highly organized and able to manage multiple brands at once

Ideal Candidate:

Has a strong eye for creators who can actually convert, not just look good

Understands the difference between a “big influencer” and a “good fit”

Is proactive, fast-moving, and comfortable working in a high-volume environment

Can work independently and take ownership of sourcing and outreach

Nice to Have:

Experience with platforms like Upfluence or similar tools

Experience working with direct-response / performance marketing teams