Digital Content Designer and Web Coordinator

“Let us put you on the Path to your best self.”

About Us
The Path Wellness and Optimization is a fast-growing MedSpa based in Dickinson, Texas, built on the foundation of real physician-led care. We specialize in GLP-1 assisted weight loss, peptide therapy, IV therapy, botox, filler, microneedling, and a full suite of facial services. We are not an influencer brand — we are a medically credible, results-driven practice with a team of approximately 15 dedicated professionals committed to delivering the highest quality patient outcomes. We move fast, think big, and hold ourselves to a clinical standard of excellence in everything we do.

About the Role
We are looking for a creative, detail-oriented, and highly organized Digital Content Designer & Web Coordinator to join our growing team on a fully remote, full-time contract basis. This person will be the driving force behind our visual brand presence — producing professional, medically-focused digital content across our social media platforms and website. The ideal candidate takes pride in clean, polished design, understands the importance of brand consistency in a healthcare setting, and thrives in a fast-paced, startup environment.

Key Responsibilities
• Design and produce graphic content for Instagram and Facebook, including static posts, stories, and promotional materials aligned with our medical brand identity.
• Create and edit short-form video content for Instagram Reels and TikTok, including scripted walkthroughs, treatment highlights, and educational clips.
• Manage and update the company website with new photos, graphics, written content, and page edits as directed by the MedSpa supervisor.
• Maintain brand consistency across all digital touchpoints, ensuring content reflects our clinical, physician-led identity.
• Schedule and coordinate content publishing across META platforms (Facebook & Instagram).
• Collaborate closely with the MedSpa supervisor to align content strategy with promotions, seasonal offerings, and clinical priorities.
• Support ad hoc design and digital needs as the company grows and evolves.

Required Skills & Tools
• Canva — Proficient in designing branded templates and social graphics
• CapCut — Video editing for Reels and TikTok content
• Runway — AI-assisted video generation and enhancement
• AI writing & content tools — Proficient in AI-assisted platforms for copywriting, content ideation, and workflow efficiency (e.g., Claude, ChatGPT, or similar)
• META Business Suite — Scheduling, publishing, and managing Facebook & Instagram content
• Microsoft Suite — Word, Excel, and related tools for documentation and coordination
• Basic website design & development — Ability to update and maintain a business website (CMS experience preferred)
• Fluent English — Strong written and verbal communication skills are required

What We’re Looking For
• A self-starter who takes ownership of their work and meets deadlines without hand-holding
• Someone who understands the difference between a clinical/medical brand and a lifestyle influencer brand — and can execute accordingly
• Attention to detail in both design quality and written content
• Comfortable working independently in a remote setting during U.S. Central Standard Time business hours
• Prior experience creating content for a healthcare, wellness, or medical brand is a strong plus