Performance Copywriter for Meta Ads — Scripts, Hooks & Ad Copy for Scaling Winning Creatives (Massage Device Brand)

About the Project
We're a fast-growing e-commerce massage & muscle recovery device brand scaling aggressively on Meta (Facebook & Instagram).
We currently have 2–3 proven winning creatives and a performance video editor repurposing them into multiple ad variations. What we need now is a performance copywriter who can fuel that creative engine with fresh hooks, scripts, CTAs, and ad copy — all engineered for conversions, not just clever writing.
You'll work directly alongside our video editor and media buying team. Your words will be the backbone of every variation we test — from the first hook that stops the scroll to the CTA that drives the purchase.
This is direct-response copywriting for paid media — not brand storytelling, not blog writing, not social captions.

Responsibilities

Write and iterate on video ad scripts (hook ? problem ? agitation ? solution ? CTA) for UGC-style and product-focused creatives
Develop multiple hook variations (first 1–3 seconds) for each winning creative angle to fight ad fatigue and improve thumb-stop rate
Write text overlay copy and on-screen captions optimized for silent autoplay viewing
Craft primary text, headlines, and descriptions for Meta ad placements (Feed, Reels, Stories)
Create A/B copy variations to support structured testing (different hooks, CTAs, emotional angles, pain points)
Adapt copy for different audience segments (e.g., chronic pain sufferers, athletes, office workers, gift buyers)
Write CTA variations that drive urgency and action without sounding generic
Collaborate with the video editor to ensure scripts align with visual pacing and creative structure
Analyze winning ad copy patterns and reverse-engineer what's working to produce more of it


What We're Looking For

Proven experience writing copy for Meta or TikTok ads — specifically for e-commerce / DTC brands
Deep understanding of direct-response frameworks (PAS, AIDA, Hook-Story-Offer, etc.)
Ability to write in a conversational, relatable tone that matches UGC-style content — not corporate, not salesy
Strong grasp of what makes people stop scrolling — pattern interrupts, curiosity gaps, emotional triggers, bold claims
Understanding of ad performance metrics — you know what hook rate, CTR, and ROAS mean, and you write with those KPIs in mind
Ability to produce high volume without sacrificing quality — we need multiple variations, not one perfect draft
Fast turnaround, clear communication, and ability to work independently with structured direction


Nice-to-Have Skills

Experience in the health, wellness, fitness, or pain relief niche
Background writing for UGC creators (scripting talking-head style ads)
Familiarity with advertorial or landing page copy (potential expansion of scope)
Experience with email/SMS flows tied to ad funnels (Klaviyo or similar)
Understanding of Meta ad structure (how primary text, headline, and creative interact)
Ability to write in a way that passes Meta ad policy review without diluting the message


Compensation
This is a fixed-fee, project-based role.
Payment is per completed batch of deliverables (scripts, hooks, ad copy variations aligned with the creative production pipeline).
Compensation will be based on:

Experience and portfolio quality
Volume and speed of delivery
Performance understanding and strategic thinking

Additional batches and expanded scope will be assigned upon successful completion and approval.

When Applying, Please Include:

Your fixed price for writing scripts + hooks + ad copy variations for 10 base creative angles
Portfolio or samples of direct-response ad copy you've written (Meta/TikTok ads, video scripts, ad copy — not blog posts or brand copy)
Your turnaround time for a typical batch
Confirmation of availability for the next 1–2 months
Brief note on your experience with health/wellness or physical product brands (if applicable)


We're looking for a long-term performance copywriter who understands that every word exists to move a metric — not just sound good. If you write copy that converts, we want to hear from you.