AI Creative Producer (Meta Ads / AI Video) – Full-Time Remote

STRATEGIC AI CREATIVE PRODUCER
Meta Ads | AI Video | UGC | Full-Time Remote


ABOUT THE NEON COMPANY

The Neon Company is one of Europe's fastest-growing custom neon sign brands, active in 13 countries including the Netherlands, Germany, Belgium, the UK, and the US. We create fully custom neon signs for businesses and consumers — from luxury restaurants and cocktail bars to beauty salons, hotels, gyms, and retail stores.

We're scaling aggressively and building a performance creative engine on Meta: high-volume, data-driven video ads that generate qualified leads across multiple niches and markets. This role is at the centre of that engine.


WHAT THIS ROLE IS

This is not a standard video editing job.

We're looking for one exceptional person who combines the strategic thinking of a performance marketer with the hands-on skills of an AI video producer. You will conceive, produce, and iterate Meta ad creatives that stop the scroll, communicate a clear message, and drive leads — across multiple business niches and multiple countries.

You will work directly with the founder and our Meta agency to build a creative testing system from scratch. You own the creative output. You are accountable for results.


WHAT YOU'LL DO

- Produce 5–10 high-quality Meta ad creatives per week using AI video tools (Seedance 2.0, Kling, Runway, Higgsfield, CapCut)
- Write scroll-stopping hooks for unaware, problem aware, and solution aware audiences
- Build complete creative briefs for each concept — hook, script, visual direction, CTA
- Generate AI video shots using reference images and detailed prompts in Seedance / Higgsfield
- Edit and assemble final videos in CapCut: text overlays, pacing, music, subtitles
- Analyse performance data (hook rate, CTR, CPL) weekly and use it to improve the next batch
- Study competitor ads, winning creatives in adjacent industries, and emerging AI tools proactively
- Propose new hooks, angles, and formats without being asked — you bring ideas, not just execution


WHAT YOU MUST HAVE

- Proven experience creating performance video ads for Meta (Facebook / Instagram)
- Hands-on experience with AI video generation tools — Seedance, Kling, Runway, Higgsfield, or similar
- Strong understanding of direct response copywriting — hooks, problem/solution framing, CTAs
- Fast, clean video editing in CapCut or Premiere Pro
- Clear understanding of awareness stages — unaware, problem aware, solution aware
- Ability to read performance data and iterate based on what it tells you
- A portfolio of Meta ads you personally created — with context on the hook strategy and results
- Excellent written English (Dutch or German is a bonus, not required)
- Reliable internet connection, dedicated workspace, professional setup


WHAT MAKES YOU STAND OUT

- You have created winning Meta ads for e-commerce or lead generation brands with measurable results
- You understand the difference between brand content and performance content — and why it matters
- You prompt AI video tools effectively — you know how to get cinematic, on-brand results
- You study ads obsessively — you have a swipe file, you know what's working right now on Meta
- You think in systems — you don't just make one good ad, you build repeatable creative frameworks
- You move fast and deliver consistently without needing your hand held


THIS IS NOT FOR YOU IF

- You need detailed step-by-step instructions for every single task
- You only edit — you don't think strategically about why an ad works or fails
- You've never studied direct response marketing, copywriting, or consumer psychology
- You treat AI tools as a shortcut to mediocre output instead of a creative instrument
- You deliver slowly and make excuses when you miss deadlines
- You've never looked at a Meta ad and thought about why it stops the scroll


COMPENSATION & GROWTH

- Base salary: $1200–$1,500 USD per month, depending on portfolio quality and experience
- Performance bonus: $25–$50 per winning ad — any creative that consistently generates leads above our target CPL
- Full-time, remote — work from anywhere
- Direct collaboration with the founder — no layers, no bureaucracy
- Clear growth path to Senior Creative Lead as the team scales across more markets and niches
- You will be the first creative hire — you shape the system, not just fill a role


HOW TO APPLY

Do not send a generic application. We will not review it.

To apply, send us all five of the following:

1. Three Meta ads you personally created — video or static. For each one, briefly explain: what the hook strategy was, who the target audience was, and what the results were (rough metrics are fine).

2. One AI video creative you have made using tools like Seedance, Kling, Runway, Higgsfield, or similar — any niche, any format. Share a link (Google Drive, Dropbox, or direct URL). This is the single most important part of your application — we want to see what you can actually produce.

3. Your answer to this question in maximum 5 sentences: "A bar owner in Amsterdam has never thought about getting a neon sign. Write the opening hook of a 30-second Meta video ad that stops their scroll."

4. A list of AI video tools you have hands-on experience with, and your honest assessment of which one currently produces the best results for product or lifestyle ads — and why.

5. One sentence only: what is the biggest mistake most brands make when creating Meta video ads?

Applications missing any of these five elements will not be reviewed — no exceptions.


WHAT WE'RE REALLY EVALUATING IN YOUR APPLICATION

The AI video sample is the most important filter. It tells us immediately whether you can produce at the level we need — cinematic quality, correct pacing, strong visual storytelling. A great hook answer with a weak video sample will not get you through.

The hook question is the second filter. Someone who writes:

"Stel je voor: jouw bar zit vol, de muziek staat aan — maar niemand maakt een foto. Weet je waarom?"

...thinks differently from someone who writes:

"Are you looking for a neon sign for your bar?"

The one-sentence question reveals whether you actually understand Meta advertising or are just executing tasks. The tools list tells us your current level. Together, these five elements give us a complete picture before we spend a single minute on a call.