Facebook Ads Specialist (pixel Tracking)

About Us
Inertia Rentals is a growing rental car company focused on providing reliable vehicles for gig workers, rideshare drivers, and everyday renters. We are building a strong digital marketing system to consistently generate qualified rental leads.
We are looking for a Facebook Ads Specialist who understands Meta Ads and Facebook Pixel tracking to help us build and scale profitable advertising campaigns.
Mission of the Role
The mission of this role is to generate consistent, qualified rental leads using Facebook and Instagram advertising while optimizing campaigns through data and pixel tracking.
Your work will help us turn advertising into a predictable lead generation system.
Key Outcomes (Scorecard)
Success in this role will look like:
• Facebook ad campaigns consistently generating qualified rental inquiries
• Proper Facebook Pixel installation and event tracking
• Cost-per-lead targets met or improved
• Monthly reporting on ad performance
• Ongoing campaign testing and optimization
Responsibilities
Campaign Creation
• Create and manage Facebook and Instagram ad campaigns
• Write ad copy and develop campaign strategy
• Create audience targeting for renters and gig drivers
Pixel & Tracking
• Install and configure the **Meta Pixel on our website
• Set up conversion tracking and events
• Ensure accurate lead tracking and campaign attribution
Optimization
• Monitor cost per lead and campaign performance
• Conduct A/B testing for creatives, audiences, and landing pages
• Scale winning campaigns
Reporting
• Provide weekly and monthly performance reports
• Recommend improvements based on ad data
Requirements
• 2+ years experience running Facebook / Instagram ad campaigns
• Strong experience with Meta Ads Manager
• Experience installing and configuring Meta Pixel
• Ability to track conversions and optimize campaigns
• Strong understanding of lead generation campaigns
• Ability to analyze ad data and make improvements
Nice to Have
• Experience with local lead generation businesses
• Experience advertising car rentals or automotive services
• Landing page optimization experience

How to Apply
To apply, please send:
Examples of Facebook ad campaigns you have managed
Your experience installing the Facebook Pixel
Your typical cost per lead results for past clients
Include the word “PIXEL” at the top of your application so we know you read the full description.