???? Social Media Coordinator & CapCut Editor (DTC Beauty Brand)

???? Social Media Coordinator & CapCut Editor (DTC Beauty Brand)

Company: Twirly
Role Type: Part-time (10–15 hours/week)
Location: Remote
Focus: Press-on Nails (DTC / E-commerce)

About the Role

We are building a premium, salon-grade press-on nail brand and are looking for a creative, detail-driven Social Media Coordinator to help us grow our digital presence.

You will work with raw B-roll footage and user-generated content (UGC) to create high-performing short-form videos designed to drive engagement and conversions.

This is a behind-the-scenes role — no need to appear on camera. Your focus is on turning content into a consistent, high-quality output system.

Your Core Objective

???? Turn raw content into a consistent stream of engaging, conversion-focused videos
???? Support the growth of our brand across TikTok and Instagram

Key Responsibilities

1. Video Editing (CapCut)

Edit short-form videos using provided clips (hands, nails, product shots)
Add trending audio, captions, and strong hooks
Time text overlays to music beats for maximum engagement
Ensure videos align with a premium, clean brand aesthetic

2. Content Scheduling

Schedule 5–7 posts per week across:
Instagram (Reels)
TikTok
Use tools such as Meta Business Suite and TikTok scheduler
Maintain consistency and posting rhythm

3. Community Management

Respond to comments and basic enquiries on Instagram and TikTok
Answer questions around sizing, shipping, and products using brand guidelines
Maintain a friendly, professional, on-brand tone

4. UGC & Influencer Coordination

Identify and reach out to relevant micro-influencers
Send messages via email or DMs for gifting collaborations
Help organise and track incoming UGC content
What We’re Looking For
Fluent or native-level English (especially for short-form content and captions)
Strong understanding of TikTok and Instagram trends
Ability to write engaging hooks that feel natural to Gen Z/Millennial audiences
High attention to detail and visual consistency
Organised and reliable with deadlines
Required Skills
Proficient in CapCut (including timing, subtitles, transitions, and pacing)
Experience editing short-form content (TikTok/Reels/UGC)
Experience scheduling content for e-commerce or DTC brands
Ideal Candidate

You understand what makes content scroll-stopping.
You can take simple clips and turn them into engaging, polished videos that feel native to TikTok.
You enjoy building systems and maintaining consistency over time.

How to Apply

Please include:

A short introduction about yourself
Links to TikTok/Reels content you have edited
Any experience with e-commerce or beauty brands (if applicable)

To confirm attention to detail, please include:
???? Your favourite current TikTok trend or audio

Final Note

We are building a brand for the long term.
This role has strong potential to grow into a larger content or brand management position as we scale.